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RESOURCES
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
CONTRIBUTORS
DANIEL KARAM
President & Managing Director
H+K Strategies, Mexico
Daniel.Karam@hkstrategies.com
OSCAR LADINO
Account Group Director
Millward Brown, Colombia
Oscar.Ladino@millwardbrown.com
GABRIELA LIJO
General Manager
Lambie-Nairn, Mexico
G.Lijo@lambie-nairn.com
MAURICIO MARTÍNEZ VÁZQUEZ
Managing Director
Millward Brown, Chile
Mauricio.Martinez@millwardbrown.com
ROBERTO DE NAPOLI
Director of Operations
Millward Brown Vermeer, South America
Roberto.Napoli@millwardbrown.com
ALVARO MELÉNDEZ ORTIZ
Planning Director
Ogilvy & Mather, Colombia
Alvaro.Melendez@ogilvy.com
As President and Managing Director
for H+K Mexico, Daniel directs strategic
solutions for clients particularly in public
affairs, corporate communications, crisis
management, and social media. He also
represents H+K Global Public Affairs
practice in Latin America assisting global
clients’ interests in the region.
Daniel founded a consultancy firm
specilalizing in lobbying, public affairs,
policy strategy and conflict management
for national companies. Prior to that
he served as Managing Director of the
Mexican Institute for Social Security,
health and social security provider to
50 million Mexicans. Before joining the
public sector, Daniel was vice president
of H+K Mexico overseeing the marketing
and ITC communications practices.
Daniel holds a Bachelor degree in
Economics from ITAM and a Master’s
in Public Administration from Harvard
University’s John F. Kennedy School of
Government. He is a board member of
two private institutions.
Oscar Ladino is a statistician who studied
at the National University of Colombia.
During his nineteen years’ experience in
research marketing he has worked across
many different categories, including: beer,
press, FMCG, CPG, banks, automotive.
Oscar joined Millward Brown in
2006 and has worked extensively in
quantitative research and product testing,
communication, tracking, brand equity
and prices studies.
Oscar is a champion of the Brand
Dynamics and Product Test methodology.
He is also a supporter of training
programs, especially in statistics and
market research basics.
Gabriela joined Lambie-Nairn’s Mexican
team in 2014 and in March 2015 was
appointed General Manager. Gabriela
began her career at Lambie-Nairn in 2009
as Account Director for the Telefónica
account, coordinating both the Spanish
and the Latin American markets..
She has thirteen years’ experience in the
brand and design sectors. She previously
worked for JC Decaux, in New York, and
Summa y Addison, in Madrid. Throughout
her career, she has worked and led projects
for key clients in Europe, Latin America
and Asia, such as CAM, Coca-Cola, CIMB
Bank of Malaysia, Telecinco, Heineken,
Laboratorios Puig, and Isdin.
Mauricio holds a degree in Business
Administration and Marketing from the
Universidad Panamericana. He has over
17 years of research experience and as
a consultant for many local, regional
and global brands in different industries.
Before his arrival in Chile, he was head
of Client Service and Client Solutions at
Millward Brown Mexico.
Roberto holds a BA in Economics from
Mackenzie and has a post-graduate
degree in Financial Administration from
FAAP. He has more than 30 years of
professional experience in controlling
and planning in companies such as
Inbrac, Ibrame, Trevisan Consultants
and Interbrand. With Millward Brown
Vermeer since its foundation, Roberto is
responsible for brand valuation projects
and for the Brazilian Most Valuable
Brands Ranking 2006-2015.
Before joining Ogilvy & Mather in 2009,
Alvaro spent 8 years in different fields in
the marketing and advertising industries.
A communication design graduate from
Germany’s Darmstadt Universität, he has
experience in several agencies in markets
in Europe, Mexico, Central America and
South America working side by side with
brands on categories that span from luxury
to pharmaceutics and retail, collaborations
that resulted in several awards.
Alvaro’s passion for strategic planning and
market intelligence led him to his current
position as Director of Planning at Ogilvy
& Mather, a role he held first in Costa Rica
and then in Colombia.
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