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RESOURCES
BRANDZ PUBLICATIONS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
BRANDZ TM : THE ULTIMATE
RESOURCE FOR BRAND
KNOWLEDGE AND INSIGHT
BRANDZ TM
ON THE MOVE
BrandZ Top 100 Most
Valuable Global Brands 2015
This is the definitive global brand
valuation study, analysing key trends
driving the world’s largest brands,
exclusive industry insights, thought
leadership and a retrospective look at
10 years of BrandZ.
BrandZ Top 100 Most
Valuable Chinese Brands 2015
The report profiles Chinese brands,
outlines major trends driving brand
growth and includes commentary
on the growing influence of Chinese
brands at home and abroad.
BrandZ Top 50 Most
Valuable Indian Brands 2015
This second annual BrandZ Top 50
Most Valuable Indian Brands report has
set a record. It increased 33 percent in
value, a rate that exceeds the growth
of the Global Top 100 for every year
since the launch of the Global BrandZ
rankings a decade ago.
The Chinese New Year in
Next Growth Cities
The report explores how
Chinese families celebrate this
ancient festival and describes
how the holiday unlocks yearround
opportunities for brands
and retailers, especially in
China’s lower tier cities.
For the iPad magazine search for
Chinese New Year on iTunes
TrustR
Engaging Consumers in
the Post-Recession World
Trust is no longer enough. Strong
brands inspire both Trust (belief
in the brand’s promise developed
over time) and Recommendation
(current confirmation of that
promise). This combination of Trust
plus Recommendation results in a
new metric called TrustR.
Get the BrandZ Top 100 Most
Valuable Global Brands, Chinese Top
100, Indian Top 50, Indonesian Top 50
and many more insightful reports on
your smartphone or tablet.
To download the apps for the
BrandZ rankings go to www.BrandZ.
com/mobile (for iPhone and Android).
BrandZ is the world’s largest and
most reliable customer-focused source
of brand equity knowledge and insight.
To learn more about BrandZ data or
studies, or view one of our industry
insight videos, please visit www.
BrandZ.com, or contact any WPP
company.
BrandZ Top 50 Most Valuable
Indonesian Brands 2015
This new study analyses the success
of Indonesian brands, examining the
dynamics shaping this fast-emerging
market and offering insights for
building valuable brands.
The Chinese Golden Weeks
in Fast Growth Cities
Using research and case studies,
the report examines the shopping
attitudes and habits of China’s rising
middle class and explores opportunities
for brands in many categories.
For the iPad magazine, search Golden
Weeks on iTunes
The Power and Potential
of The Chinese Dream
“The Power and Potential of The
Chinese Dream” is rich with knowledge
and insight, and forms part of a
growing library of WPP reports about
China. It explores the meaning and
significance of the “Chinese Dream”
for Chinese consumers as well as its
potential impact on brands.
ValueD
Balancing Desire and
Price for Brand Success
Desire is primary. High Desire
enables Price flexibility.
A new metric, Value-D,
measures the gap between
the consumer’s Desire for a
brand and the consumer’s
perception of the brand’s
Price. By quantifying this
gap, Value-D helps brands
optimize their profit and,
market-positioning potential.
RepZ
Maximising Brand and
Corporate Integrity
Major brands are especially
vulnerable to unforeseen events
that can quickly threaten the
equity cultivated over a long period
of time. But those brands with a
better reputation are much more
resilient. Four key factors drive
Reputation: Success, Fairness,
Responsibility and Trust. Find out
how your brand performs.
CharacterZ
Brand personality analysis deepens
brand understanding
Need an interesting and stimulating way to
engage with your clients? Want to impress
them with your understanding of their brand?
A new and improved CharacterZ can help! It
is a fun visual analysis, underpinned by the
power of BrandZ, which allows detailed
understanding of your brand’s personality.
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