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RESOURCES
CONTRIBUTORS
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
CONTRIBUTORS
PEDRO EGEA
President & CEO
Grey, Mexico
Pedro.Egea@grey.com
JULIO FRESNO APARICIO
Managing Director
Millward Brown, Argentina
Julio.Fresno@millwardbrown.com
MARIANA FRESNO APARICIO
Client Service Director
Millward Brown, Argentina
Mariana.Fresno@millwardbrown.com
GONZALO FUENTES
CEO
Millward Brown, Latin America
Gonzalo.Fuentes@millwardbrown.com
VALKIRIA GARRÉ
Managing Director
Millward Brown, Brazil
Valkiria.Garre@millwardbrown.com
OLIVIA HERNÁNDEZ
Client Service Director
Millward Brown, Peru
Olivia.Hernandez@millwardbrown.com
Pedro Egea is the President and
CEO of the advertising agency Grey
Mexico. He was formerly responsible
for strengthening Google in the Retail,
E-commerce & Classified Ads sector in
Mexico. He has also collaborated with
national agencies such as Ferrer, and
global ones such as EHS Brann/Havas,
Ogilvy, Wunderman, and Y&R.
Pedro holds a Bachelor’s degree in
Marketing from the Instituto Tecnológico
de Estudios Superiores de Monterrey.
He has also studied business courses
at the University of Pompeu Fabra in
Barcelona and Södertörn Högskola in
Sweden. Pedro also holds a Master’s
degree in Business Administration for
Experienced Executives from the Instituto
Panamericano de Alta Dirección de
Empresas.
Julio is an accountant and a graduate of
Buenos Aires University.
He started his career as a marketing
consultant almost four decades ago,
working for multiple companies across
several industries.
In 1986, he founded ID Consultores, a
company that became Millward Brown
Argentina in 2006. Since then, he has
been managing the local operation based
in Buenos Aires.
Julio is widely recognized as a pioneer
in this industry. Currently, he holds the
presidency of CEIM (Cámara Empresas de
Investigación de Mercado de Argentina)
and he is a member of the Academic
Comitee at San Andrés University, where
he manages the area of Market Research.
Julio speaks at conferences, explaining
the value of brands and sharing his
experience on advertising effectiveness.
He is also an active member of ESOMAR,
SAIMO and AAM (Effie Awards).
Mariana has a degree in Business
Administration from Buenos Aires
University.
She joined Millward Brown Argentina in
1996, initially in the Finance Department.
Two years later, she moved to the Client
Service Department, working as a research
assistant on the Unilever account.
In 2012, having gained extensive
experience working on a wide range of
consumer services and goods categories,
and in developing client business at local
and regional levels, Mariana became the
Client Service Director.
Gonzalo Fuentes has been the Chief
Executive Officer for Millward Brown Latin
America since April 2014. He is based in
México City.
A sociologist, Gonzalo is a 20-year
research veteran and has led the rapid
growth in Southeast Asia since 2005,
increasing Millward Brown’s footprint
by launching businesses in Indonesia,
Malaysia, Vietnam, and, most recently,
Myanmar. Previously, he was Managing
Director of Millward Brown Singapore.
Before joining Millward Brown, Gonzalo
held senior roles at ERGO (acquired by
Millward Brown in 2000) in Spain and
Research International in London. His
experience in emerging markets and his
proven leadership skills, supported by a
strong focus on clients and talent, allow
him to make a significant impact on the
LatAm and global businesses.
Valkiria is a chemistry graduate and
M.B.A. She started her career at Unilever,
initially working in product development
and later in market research.
She has 20 years of experience in the
industry, the last 17 gained working at
Millward Brown Brazil. Her experience
with clients includes a global packaged
goods company, a market-leading
soft drink producer and others in the
telecommunications and bank services
industry.
Valkiria is a regular speaker on public
platforms and at events in Brazil,
especially at ABA (Association of Brazilian
Advertisers) and ABEP (Association of
Market Research Companies).
Olivia holds a BSc in Actuarial Sciences
from Instituto Tecnológico de México
(ITAM) and an Applied Statistics
Diploma and Management Skills Diploma,
also from ITAM.
She has over 20 years of experience in
market research and in helping clients to
build valuable brands and communication
efficiency. Olivia joined Millward Brown,
Mexico in 2005 and moved to the Peru
office in 2014.
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