2013-14 MEDIA GUIDE

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DEVILS CARE
Through the creation of the Devils Care Foundation,
the Devils and Prudential Center help support more than
800 non-profits in New Jersey. These include local and
statewide programs that promote education, health and
well-being, and the game of hockey.
Devils Care has a mission to positively impact the
lives of children and adults in New Jers ey. The
foundation focuses on programs with a proven track
record in the state that benefit New Jersey residents.
Devils Care contributed to Superstorm Sandy
recovery efforts by donating over 2,000 pounds of food,
6,700 blankets and towels and 2,400 pieces of clothing
to different relief organizations throughout New Jersey,
including the State of New Jersey’s aid distribution
center at Monmouth Racetrack.
The Devils’ mascot, NJ Devil, visited shelters and
first responders, helping to deliver donations and assist
with food and clothing drives. The Devils created a
Superstorm Sandy Central web page with up-to-date
information on relief and clean-up efforts.
ULTIMATE FAN OPPORTUNITIES
The Devils and Prudential Center held three online
raffles for fans to win an Ultimate Day with the Devils,
an Ultimate Kids Birthday with the Devils, and
the Ultimate Rolling Stones 50 & Counting Experience.
The raffles raised over $20,000 for Sandy charities.
Mystery Puck Night gave fans the opportunity to
purchase a puck signed by Devils’ players for a donation
of $20. Five hundred pucks were signed and sold with
all proceeds going to Sandy relief.
HOCKEY GAMES THAT HELP
The Global Hockey Legends Game between North
American and Russian Hockey Legends at Prudential
Center helped raise more than $50,000 to benefit the
Hurricane Sandy New Jersey Relief Fund founded by
New Jersey First Lady Mary Pat Christie. NHL/Devils
alumni Ken Daneyko, Bruce Driver, Grant Marshall, Jim
Dowd, Sergei Brylin, Bill Guerin, Claude Lemieux,
Randy McKay, Stephane Richer and Brendan Shanahan
all took part in the April game, which drew over 6,000
fans to the Rock.
Devils’ Head Coach Peter DeBoer spearheaded a
Devils Alumni charity game versus the New Jersey
Colonials at Mennen Ice Arena in Morristown. Former
Devils, including Scott Stevens, Chris Terreri, Ken
Daneyko, Bruce Driver, Sergei Brylin and John MacLean
all hit the ice to help raise over $30,000 in funds.
TUMBLING AHEAD WITH HOPE
When the Kellogg’s Tour of Gymnastics Champions
visited the Rock in November 2012, USA Gymnastics
and Prudential Center teamed up to visit two shelters in
Essex County and aid a distribution center in Hoboken
to thank volunteers and lend a helping hand organizing
donations prior to the show.
ALUMNI ASSOCIATION
The Devils Alumni Association was formed to bring
together former Devils’ players for enjoyable civic
activities and charitable fund-raisers and
charity/community service programs, and to develop
means to help promote amateur hockey.
Each year, Devils’ alumni make visits throughout the
community on behalf of the team. This season, former
Devils Ken Daneyko, Jim Dowd, Bruce Driver and Grant
Marshall made over 100 appearances throughout New
Jersey. These include trips to local businesses, schools,
youth centers and sports banquets.
ICE CLINICS
Through various rink partnerships, the Devils’ alumni
perform one-hour on-ice clinics at local rinks. Ken
Daneyko, Jim Dowd, Bruce Driver and Grant Marshall
travel to local rinks and teach children various drills and
techniques to better their hockey skills.
SCHOLARSHIPS
The New Jersey Devils Alumni Association
scholarship is a yearly award given to four graduating
high school student-athletes in recognition of their
continued success both on and off of the ice.
Winners of this award receive a $2,500 scholarship
to help support their higher education costs at the
college or university of their choice.
This year’s honorees were: Allison Aiello,
Maplewood, NJ (Morristown-Beard School/Middlebury
College), Nicholas Auriemma, Brick, NJ (Brick
Township/Boston College), Ketul Patel, Kendall Park, NJ
(South Brunswick/Vanderbilt) and James Potter, Union,
NJ (Seton Hall Prep/Boston College).
Potential candidates must be nominated by their
athletic director or coach and comply with the
Scholarship Rules, which include the following criteria:
Through the most recent grading period, the student
must have attained a high school cumulative grade-point
average of 2.5 (on a 4.0 grading system) or equivalent
grade if the student's school uses a different grading
system; and the student must be accepted for
admission on a full-time matriculating basis to a two or
four year academic program at an accredited postsecondary
collegiate educational institution.
YOUTH HOCKEY
NHL TOP PROSPECTS CLINIC
Twenty-five local youth hockey players representing
Hockey In Newark and the New Jersey Rockets skated
with the top four North American prospects in the NHL
Top Prospects Clinic at AmeriHealth Pavilion in June.
Held on the eve of the 2013 NHL Entry Draft at
Prudential Center, the event featured youth players in an
on-ice session with Nathan MacKinnon (1st overall,
Colorado), Jonathan Drouin (3rd overall, Tampa Bay),
Seth Jones (4th overall, Nashville) and Darnell Nurse
(7th overall, Edmonton). They were joined by Devils’
alumni Ken Daneyko, Jim Dowd, Bruce Driver and Grant
Marshall.
STREET DEVILS
Street Devils was established in 1997 in partnership
with the NHL to make hockey more accessible to New
Jersey children and to provide local communities with a
youth sports program that promotes education,
sportsmanship and fitness through participation in
hockey. The program has seen over 50,000 children
participate over the past 16 years.
Devils’ alumni clinics have helped its reach – over
125 organizations have participated in the program since
its inception. The Devils provide these centers with
donations of street hockey gear and equipment.
HOCKEY IN NEWARK
As part of the NHL’s Hockey is for Everyone
initiative, Hockey In Newark is a non-profit organization
committed to offering the game of hockey to Newark
youth, regardless of their backgrounds or abilities. Over
200 children have taken part in their programming this
year, and over 1,000 since its creation in 2003.
The Devils’ commitment to the program was
exemplified by teaming up with the NHLPA to donate 50
sets of brand new equipment to Hockey In Newark. The
sets of equipment included brand new helmets, shoulder
pads, gloves, hockey pants, shin guards and skates.
NEW JERSEY YOUTH HOCKEY CENTRAL
New Jersey Youth Hockey Central, presented by
AmeriHealth New Jersey, is devoted to providing insight
into what is going on with youth hockey in the state of
New Jersey, from mite through high school. The Devils
were the first NHL team to include a page on their official
website providing all state high school hockey standings
and statistics. It also features stories highlighting
players, coaches and pro grams that are making a
difference in the community they serve.
NJSIAA HIGH SCHOOL VARSITY ICE HOCKEY
The New Jersey State High School Ice Hockey
Championships and the Championship luncheon are
hosted at Prudential Center each year. The 2013
tournament champions were Delbarton School (Non-
Public), Randolph (Public A) and Chatham (Public B).
HIGH SCHOOL PLAYERS OF THE MONTH
PROGRAM CELEBRATES 20TH SEASON
The New Jersey Devils High School Players of the
Month program honors seven athletes, one from each of
seven different conferences, every month from December
through February. Winners are based on nominations
received from coaches throughout the state and voted on
by local media. Award winners and their guests receive
tickets to a Devils’ home game, a plaque presented by a
Devils’ player and dinner compliments of the Devils.
AMERIHEALTH YOUTH MARQUEE MATCH-UP
The AmeriHealth Youth Marquee Match-Up provides
the opportunity to fulfill the dreams of New Jersey boys
and girls by playing on Prudential Center’s ice. To date,
over 3,500 youth players have taken part in the contests,
which are played during the first intermission of Devils
home games.
HEALTH AND WELLNESS
BRIGHTENING UP CHILDREN’S HOSPITAL OF
NEW JERSEY
Prudential Center teamed up with Ringling Bros. and
Barnum & Bailey to re-design the waiting room at the
Pediatric Health Center of the Children’s Hospital of New
Jersey at Newark Beth Israel Medical Center. Based on
the theme of Built to Amaze!, the waiting room was
transformed into a first-of-its-kind, circus theme with
children in mind.
In addition to unveiling the new room, the Reading
with Ringling program was introduced into the Pediatric
Center’s existing reading initiative. The worldfamous
Ringling Bros. Clown Alley visited with children
throughout the hospital bringing smiles and cheer.
MDA MUSCLE TEAM GALA
Now celebrating its 16th year, MDA’s Muscle Team
is a high-profile sports dinner where professional
athletes join each other to put their muscle behind the
search to find treatments and cures for muscle diseases.
Each athlete is paired with an MDA Buddy, a local child
living with muscular dystrophy. NJ Devil helped in this
year’s celebration, bringing his own special charm and
cheer to everyone in attendance.
HOSPITAL VISITS
Every year, the Devils visit the pediatric wards of New
Jersey hospitals to spread holiday cheer. In 2012,
members of the executive and coaching staff and NJ
Devil visited St. Barnabas Medical Center (Livingston,
NJ), Hackensack University Medical Center (Hackensack,
NJ), Robert Wood Johnson Medical Center (New
Brunswick, NJ), Holy Name Medical Center (Teaneck,
NJ), University Hospital (Newark, NJ), St. Joseph’s
Regional Medical Center (Paterson, NJ), Morristown
Memorial (Morristown, NJ) and Overlook (Summit, NJ).
HONORING A HERO EVERY GAME
Prudential Center and the Devils proudly support our
nation’s military. The American Patriot Program works
with NHL teams throughout the season to honor the
sacrifices of our Nation’s Purple Heart recipients.
In partnership with Prudential, the Devils highlight a
hero during every home game of the season. Last
season, the team honored Staff Sargent Clinton
Romesha, who was awarded the Medal of Honor for his
heroic actions during a daylong attack on his outpost in
Afghanistan.
EDUCATION
READ ACROSS AMERICA
The Devils join schools across the United States
each spring in celebrating Read Across America.
Players, alumni, and broadcasters visit local schools in
an effort to promote literacy and education by reading to
elementary school children.
This year, members of the Devils Alumni
Association, including Jim Dowd, Bruce Driver and Grant
Marshall participated in Read Across America by
traveling across the state of New Jersey to appear in
classrooms to read to children and promote the
importance of reading in schools.
COLLEGE RADIO NIGHT
The Devils hosted their second annual College
Radio Night on April 1, featuring 24 students from 13
colleges and universities.
The event, in conjunction with College Radio Day,
affords college students the opportunity to embark on a
rare learning experience. This year’s event was
highlighted by a panel discussion with several key
members of the radio and television broadcast teams for
the Devils and gave students the chance to cover a
Devils’ home game.
NEWARK PUBLIC SCHOOL HONOR ROLL
The Devils remain supportive of children’s success in
school, as the team’s Honor Roll program continued this
year to recognize Newark students’ hard work and
dedication to their education.
Students in the Newark Public School system have
the opportunity to earn free Devils’ tickets based on their
grade-point averages ranging from one semester to an
entire year. More than 18,000 tickets have been
distributed in the five years of the program.
COMMUNITY PRIDE
DRESSING UP
Devils and Prudential Center employees came
together to help the local community in the inaugural
Devils Care Dressing Up clothing drive.
Families from over a dozen local area non-profits
were invited into Prudential Center to "shop," share in
holiday cheer, visit with NJ Devil and enjoy
refreshments. More than 7,500 pieces of clothing were
collected and distributed to more than 300 local families.
NHL GREEN LEGACY TREE PROJECT
As part of the NHL’s commitment to preserve and
support the local environments of host cities for NHL
events, NHL Green’s Legacy Tree Project made its mark
at the 2013 NHL Entry Draft. In cooperation with Devils
Care, the NHL Foundation donated 30 trees to represent
each league team’s commitment to sustainability.
This year's project planted cherry trees near pear
trees, creating an aesthetic at the plaza reminiscent of
vintage Devils’ colors, with green foliage accompanied
by red and white blossoms. The cherry trees will
neighbor the south side of Prudential Center.
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