Annual Report 2010-11

ambient air quality within the complex. Lush green
lawns are also developed and maintained in an area of
100 acres. A demonstration farm in an area of 41
acres has been developed.
Integrated Management System (IMS) of the
Society has been certified as in-line with international
standard ISO 14001 and OHSAS 18001. The proactive
steps ensure that the Society conforms to regulations
governing emission and other environmental
considerations. Internal and External Audits are
conducted periodically for checking efficacy of the
system which has expressed satisfaction with the
environmental procedure compliance.
11. FERTILIZER POLICY
During the year 2010-2011, the NBS Policy was
successfully implemented for all fertilisers except urea
and was well received by all the stakeholders. The
stage-III of New Pricing Scheme (NPS), applicable to
the indigenous urea industry was effective up to
March 31, 2010. This scheme has been extended until
the new policy for urea industry is introduced. The
new policy for urea is under active consideration of
Government of India. Under the proposed policy, gas
based urea manufacturers are likely to get fixed
subsidy PMT of urea produced. Gas price pooling up
to "cut off quantity" is also proposed under this new
policy. The Society hopes that this policy will be a step
towards the NBS.
Amendments in the policy for new investments in
urea sector dated September 4, 2008 is also under
active consideration of Government of India. The
Society is hopeful that the new policy of investments
would be advantageous so as to attract investments in
fertilizer industry.
the country as a whole received 2% more rainfall
during South West Monsoon (June-Sept.2010) and
21% above normal rainfall during Post-Monsoon
Season (October-December 2010). This created
favourable conditions for Agriculture operations in
most parts of the country barring Bihar, Eastern U.P,
Orissa and Chhattisgarh.
As per the latest estimate of Agriculture Ministry,
total food grains production in the country may be
around 241.58 million tonnes during 2010-2011 as
against 218.20 million tonnes of last year.
12.2 Marketing Infrastructure
Marketing channel of KRIBHCO includes
Cooperative Apex Federations, Institutional Agencies
and Grass Root Level Primary Agriculture Societies.
The Society's cooperative development programmes
help its channel partners, especially PACS to acquire
marketing skills and other agriculture practices for
inclusive development of the cooperatives. The direct
supplies to Primary Agricultural Cooperative Society
(PACS) help these societies immensely as the timely
supplies enable them to increase fertilizer
consumption and agriculture productivity as well as to
draw maximum financial benefits.
Your Society's commitment towards farming
community for providing quality services has paid rich
dividend in terms of strong Brand image for its
products. The interdisciplinary team of marketing and
extension experts spread all over the major States
20.00
KRIBHCO UREA SALES
18.11 18.00
18.40
12. MARKETING
12.1 Overall Agricultural Scenario
Rainfall was fairly good mainly due to near
normal rains during South-West and Post Monsoon
seasons. In comparison to Long Period Average (LPA)
rainfall, the country as a whole received 44% less
rainfall during winter (Jan-Feb, 2010) and 11% less
during pre-monsoon (March-May, 2010). However,
(QTY. LAKH MT)
15.00
10.00
5.00
0.00
2008-2009 2009-2010 2010-2011
YEARS
17