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Annual Report 2010-11

Annual Report 2010-11 - Kribhco

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Shri N. Sambasiva Rao, Marketing Director KRIBHCO alongwith Chinese delegates visited KRIBHCO stall at KIPO Trade<br />

Centre, Bangaluru.<br />

check-ups for human beings and livestock, rural sports<br />

and meetings etc. are also conducted occasionally in<br />

these centres. The Society has immensely benefited<br />

on account of long term publicity for its products<br />

through these centres in the heart of our market<br />

areas.<br />

Besides above, some of the community<br />

development activities carried out in the surrounding<br />

villages of Hazira Plant during the year include<br />

Drinking water facilities extended to Kavas Group<br />

Gram Panchayat, Distribution of Text books, study<br />

materials and uniform to school students, provision of<br />

computers, printers, LCD projector, sports items,<br />

benches and fans to schools, provision of ambulance<br />

van, construction of water tank, financial aid to<br />

Viklang Kalyan Society Surat, organising blood<br />

donation camps, created an Institution called<br />

"Ashirwad" for senior citizens and carried out fogging<br />

operation for malaria control.<br />

20. KRIBHCO SAHAKARITA AWARDS<br />

KRIBHCO Sahakarita Awards for the year 2009-<br />

<strong>2010</strong> were presented to two eminent cooperators in<br />

its 30th AGM held on May 20, <strong>2010</strong>. KRIBHCO<br />

Sahakarita Shiromani Award was conferred on Shri<br />

Shivajirao G. Patil from Maharashtra and KRIBHCO<br />

Sahakarita Vibhushan Award on Shri Dalsangbhai J.<br />

Patel (Chaudhary) from Gujarat for their dedicated<br />

efforts for development of the Co-operative<br />

Movement.<br />

21. PUBLICITY<br />

In order to build a corporate Image the publicity<br />

activities were reoriented. The Society focussed on<br />

making the new/potential customers aware of<br />

KRIBHCO's existing as well as new products, on creating<br />

awareness on the CSR roles performed by the Society.<br />

The efforts have not only improved the Society's<br />

visibility in the field, encouraged farmers to buy new<br />

products but also impacted the credibility of the<br />

organisation/brand consciousness among farmers<br />

and other stakeholders. Some of the activities<br />

undertaken related to provision of name boards for<br />

cooperatives selling our products, wall paintings/<br />

tractor trolley paintings, distribution of kisan carry<br />

bags, caps, key chains, distribution of corporate<br />

brochure for potential partners/visitors, distribution<br />

of product posters for display etc. The In-house<br />

magazine - 'KRIBHCO NEWS' was re-oriented which<br />

received award from Public Relation Society of India.<br />

29

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