Annual Report 2010-11
Annual Report 2010-11 - Kribhco
Annual Report 2010-11 - Kribhco
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Shri N. Sambasiva Rao, Marketing Director KRIBHCO alongwith Chinese delegates visited KRIBHCO stall at KIPO Trade<br />
Centre, Bangaluru.<br />
check-ups for human beings and livestock, rural sports<br />
and meetings etc. are also conducted occasionally in<br />
these centres. The Society has immensely benefited<br />
on account of long term publicity for its products<br />
through these centres in the heart of our market<br />
areas.<br />
Besides above, some of the community<br />
development activities carried out in the surrounding<br />
villages of Hazira Plant during the year include<br />
Drinking water facilities extended to Kavas Group<br />
Gram Panchayat, Distribution of Text books, study<br />
materials and uniform to school students, provision of<br />
computers, printers, LCD projector, sports items,<br />
benches and fans to schools, provision of ambulance<br />
van, construction of water tank, financial aid to<br />
Viklang Kalyan Society Surat, organising blood<br />
donation camps, created an Institution called<br />
"Ashirwad" for senior citizens and carried out fogging<br />
operation for malaria control.<br />
20. KRIBHCO SAHAKARITA AWARDS<br />
KRIBHCO Sahakarita Awards for the year 2009-<br />
<strong>2010</strong> were presented to two eminent cooperators in<br />
its 30th AGM held on May 20, <strong>2010</strong>. KRIBHCO<br />
Sahakarita Shiromani Award was conferred on Shri<br />
Shivajirao G. Patil from Maharashtra and KRIBHCO<br />
Sahakarita Vibhushan Award on Shri Dalsangbhai J.<br />
Patel (Chaudhary) from Gujarat for their dedicated<br />
efforts for development of the Co-operative<br />
Movement.<br />
21. PUBLICITY<br />
In order to build a corporate Image the publicity<br />
activities were reoriented. The Society focussed on<br />
making the new/potential customers aware of<br />
KRIBHCO's existing as well as new products, on creating<br />
awareness on the CSR roles performed by the Society.<br />
The efforts have not only improved the Society's<br />
visibility in the field, encouraged farmers to buy new<br />
products but also impacted the credibility of the<br />
organisation/brand consciousness among farmers<br />
and other stakeholders. Some of the activities<br />
undertaken related to provision of name boards for<br />
cooperatives selling our products, wall paintings/<br />
tractor trolley paintings, distribution of kisan carry<br />
bags, caps, key chains, distribution of corporate<br />
brochure for potential partners/visitors, distribution<br />
of product posters for display etc. The In-house<br />
magazine - 'KRIBHCO NEWS' was re-oriented which<br />
received award from Public Relation Society of India.<br />
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