Annual Report 2010-11

Annual Report 2010-11
have worked extensively to reach farming community
in all crop production systems. The Society has pan
India presence. KRIBHCO Urea is an established brand
in the key market territories across the length and
breadth of the country. The major marketing territory
consists of Andhra Pradesh, Bihar, Chhattisgarh,
Gujarat, Haryana, Jharkhand, Karnataka, Kerala,
Madhya Pradesh, Maharashtra, Orissa, Puducherry,
Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh,
Uttrakhand and West Bengal
(QTY. LAKH MT)
40.00
30.00
20.00
10.00
0.00
TOTAL UREA SALES
37.76
38.47
38.23
2008-2009 2009-2010 2010-2011
YEARS
12.3 Marketing Business Plan
An initiative has been taken to develop Marketing
Business Plan for the whole year with "Participatory
Approach" involving key marketing officials, keeping
into view Financial, Process, Customer and Capacity
Building Perspectives. The Business Plan exercise
involved all field force in understanding the issues and
challenges which resulted in enhanced performance.
Similar exercise is being done in 2011-2012.
While preparing the business plan, attempt has
been made to analyse the impact of environmental
factors like Agricultural and Fertilisers scenario of the
country, likely policy environment, situational analysis
of individual products, future thrust areas and
resources have been taken into consideration.
12.4 Infrastructure at Ports
Development of own infrastructure at various
ports is considered essential to add efficiency in
operations. In this direction, the Society completed
the construction of another warehousing complex
with storage capacity of 15000 MT, at Tuticorin port
with bagging capacity of 4000 MT per day.
The Society's Jetty at Hazira became operational
during the year 2010-2011. The facility at Jetty
includes a warehouse for storage of 15000 MT
imported fertilizers and a conveyor belt from Jetty to
warehouse.
12.5. Handling of Imported Fertilisers
• OMIFCO Urea
The Society successfully completed the 6th
consecutive year of Handling and Marketing of
OMIFCO urea under the agreement with Department
of Fertilizers, Government of India. During the year
2010-2011, the Society imported a record quantity of
10.62 Lakh MT granular urea from OMIFCO, Oman in
33 vessels. This Urea was handled at 9 Indian ports i.e.
Visakhapatnam, Kakinada Deep Water, Krishnapatnam,
Chennai, Tuticorin, New Mangalore,
Magdalla (Hazira Jetty), Mundra and Kandla Ports. The
Society has so far, imported 55.45 Lakh MT OMIFCO
Urea in 186 vessels since inception of imports from
OMIFCO, Oman.
The overall physical and financial performance on
handling of OMIFCO Urea has improved during the
year and there has been a significant positive
contribution on this account. This could be achieved
mainly by way of judicious despatches, checking cargo
loss, close monitoring and prompt sales and
realisation.
12.6 Import of DAP
During the year 2010-2011, the Society also
imported and handled 12 vessels containing 3.87Lakh
MT DAP at Viskhapatnam, Kakinada, Krishnapatnam,
Tuticorin and Mundra Ports. The entire quantity of
imported DAP was marketed through Society's own
marketing network. The import and marketing of DAP
has also made a significant contribution to the
Society's profit.
12.7 Sales and Distribution
• Urea
The Business plan and close monitoring
18