view the 2013 show program - Esthetique SPA International

VANCOUVER 2013
The Art of Service Superiority
Monday 2:30 p.m. Room 110
The goal of every spa is to give great service. You see
it on websites, on brochures, and a lot of people talk
about it. What does “service superiority” really look like?
Come to this session and you will see what you can do
to make your service better than everyone else’s, and
then watch your bottom line grow.
DOUG COBURN
Douglas was the first male to graduate
from the Ottawa Academy of Aesthetics
and Hair, and as a mature student
saw a gap in the industry when it
came to men and spas. After co-creating
The Little House Spa in rural
Ontario, he ventured into the opening
and operation and co-ownership of Canada’s largest
men’s spa, Bodé Spa of Ottawa, Ontario. Currently he
acts independently offering continuing education classes
in male esthetics, consulting, writing and spa services
in downtown Toronto and beyond. Douglas is a master
waxing instructor, certified master pedicurist, reflexologist,
public speaker, and educator.
Reflexology & the Pedicure
Sunday 11:30 a.m. Room 112
Doug Coburn will show you the power, comfort and
diversity you can bring to your pedicure with Reflexology.
A review of the basic principles of Reflexology
including the way the body displays internal signals will
be presented in this lecture, along with some hands-on
exercises. Open your mind and your pedicure to one of
the world’s oldest modalities.
Diabetes & the Pedicure
– A Deadly Combination?
Sunday 2:30 p.m. Room 112
Diabetes is wreaking havoc on our population. Certainly
as our population ages we as esthetic professionals are
faced with a greater number of persons with this disorder.
We can deliver effective pedicure care, however
we must know what to watch for and design foot care
around the problem. Is it not ironic that the feet being
so important to us are the first to suffer if diabetes is left
untreated? Doug Coburn will help you understand the
disease but also help you identify the diabetic client.
Knowing what to do and how to approach a diabetic
could truly save a foot, limb or life.
Pro Educators
Reflexology & the Pedicure
Monday 11:30 a.m. Room 112
Same as Sunday
Diabetes & the Pedicure
– A Deadly Combination?
Monday 2:30 p.m. Room 112
Same as Sunday
STACY CONLON
Stacy Conlon has been in the sales and
marketing field for over a decade. Currently,
she consults with individuals
and companies who serve the spa and
wellness industries. She is a Certified
Wellness Inventory Coach via Wellpeople
and is the in-house Wellness
Coach at Senspa in San Francisco. She is known as The
Zen Girl in the social media world. Stacy is passionate
about developing and implementing effective marketing
strategies as well as wellness coaching because both avenues
support companies and individuals in reaching
their full potential. Combining her unique skill set as
a marketer, educator and coach, Stacy is also a professional
writer and speaker.
Digital Media Marketing in 2013:
What You Need to Know
Sunday 10:30 a.m. Room 114
Facebook. LinkedIn. Twitter. Pinterest. Instagram. You-
Tube, Google +. These are all important social media
tools, but which ones are the best and most effective
for the spa industry? Using the latest research and case
studies, get a strategic perspective on your marketing efforts
in the digital world. Takeaways include: What social
media tools and strategies prove to be most effective,
understanding and optimizing responsive web design
(i.e., mobile, iPad, website) and more.
Digital Media Marketing in 2013:
What You Need to Know
Monday 10:30 a.m. Room 114
Same as Sunday
PRO EDUCATORS
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