view the 2013 show program - Esthetique SPA International

VANCOUVER 2013
ADAM HAWTHORNE
Adam is Senior Director, Revenue
and Marketing for Travaasa Experiential
Resorts, a line of unique properties
that launched in 2011 to help
guests rediscover the magic of travel
and exploration. He has 15 years of
experience in the hospitality industry
including holding the General Manager position during
the launch of a full service resort in Santa Barbara’s wine
country and having regional revenue responsibility for
48 hotels at Preferred Hotel Group. Through innovative
and strategic marketing, he has consistently found opportunities
to drive and grow revenue across all facets of
the hospitality industry.
Guerrilla Marketing - How to Drive Day
Spa Business Through Local Events
Sunday 1:30 Room 116
Our guests’ day to day lives are consistently consumed
with various forms of advertisement. In a single day they
may consume ads via the internet, TV, magazines, newspapers,
billboards and their own mobile device. As professionals
within the spa industry, our goal is often to
give our guests a sanctuary from this daily onslaught,
and often overload, of information. That brings up the
question… How do we market to our guests without
perpetuating the information overload? In this class, we’ll
answer the above question by examining and discussing
the utilization of local events to drive awareness through
experiential marketing. You’ll learn how to determine
the events that your potential guests are attending, and
interact with them in a manner that drives awareness
and long term revenue. Upon completion of this class,
you’ll be prepared to plan, execute and track the success
of your own experiential marketing campaign.
Guerrilla Marketing - How to Drive Day
Spa Business Through Local Events
Monday 1:30 Room 116
Same as Sunday
Pro Educators
CAROLYN HEYLAND
Carolyn Heyland is a veteran medical
esthetics industry speaker and career
counsellor. She has assisted hundreds
of esthetics professionals become
cosmetic laser technicians and
build their careers through business
development and marketing training.
Heyland currently holds the position of Director of Education
Development at National Laser Institute: School
of Medical Aesthetics.
Considering Laser Training? Learn the Pro’s
and Con’s of Medical Based Treatments
Sunday 11:30 a.m. Room 115
In most states, laser and Intense Pulse Light (IPL) training
does not require a medical background, prior education,
work experience or prerequisites. Estheticians across
the nation are now offering treatments like photofacials,
skin rejuvenation, laser hair removal, body contouring
and laser wrinkle reduction to satisfy the growing demands
of their clients. Are you? Medical esthetic treatments
work deeper in the skin’s surface, giving more
significant results. Learn about the regulations that exist
to fire a laser and see if you qualify to jump into this exciting
aspect of the business. You can be trained in two
weeks or less to safely and effective learn lasers.
Considering Laser Training? Learn the Pro’s
and Con’s of Medical Based Treatments
Monday 11:30 a.m. Room 115
Same as Sunday
PRO EDUCATORS
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