view the 2013 show program - Esthetique SPA International

VANCOUVER 2013
Who…Nose!
Sunday 11:30 a.m. Room 111
The aging process starts with the nose. The nose, by its
color, its shape, its texture, and the structures that define
it, can empower negatively and even emphasize the passage
of time. Let’s take a moment to discover the key
elements that will help us create timeless beauty...with or
without the nose.
Symmetry or Synergy?
Sunday 1:30 p.m. Room 111
Symmetry has long been considered as the “path to create”
perfect beauty. Numerous studies now show that synergy
is the true golden rule... Thus beauty takes on a new face...
Synergy. Together let’s discover the new law of beauty!
Who…Nose!
Monday 11:30 a.m. Room 111
Same as Sunday
Symmetry or Synergy?
Monday 1:30 p.m. Room 111
Same as Sunday
JEREMY MCCARTHY
Jeremy McCarthy is the Director of
Global Spa Operations and Development
at Starwood Hotels and Resorts.
He is the author of The Psychology of
Spas & Wellbeing and hosts a blog. He
holds a master’s degree in Applied
Positive Psychology from the University
of Pennsylvania, and teaches a course in Positive
Leadership for Spas and Hospitality for the UC Irvine
Spa and Hospitality Management program.
The Psychology of Spas and Wellbeing
Sunday 1:30 p.m. Room 114
The spa industry defines itself around enhancing wellbeing
across body, mind and spirit, and yet few spas have
truly considered the science behind mental and spiritual
wellbeing. Jeremy McCarthy will share research from the
field of psychology and positive psychology that can be
directly applied in a day spa setting to create a better
guest experience and greater wellbeing for spa customers.
The Psychology of Spas and Wellbeing
Sunday 1:30 p.m. Room 114
Same as Sunday
Pro Educators
JOANNA E. ROCHE
As a business development consultant,
PR expert and creative brand strategist,
Roche works with clients to help them
achieve their sales goals and maximize
their brand exposure. Roche has over
twenty years of corporate communications,
executive management and creative
experience in a wide range of business applications.
Ms. Roche’s background includes serving as Executive
Vice President at boutique PR firm Pierce Mattie, managing
a team of 25 publicists and a client portfolio of
50 plus. Specializing in luxury goods PR and marketing,
Roche served the firm’s clients in the executive management
capacity and as their chief creative strategist. She
represented a range of clients from Old Navy and Guess
Handbags to Jane Iredale and Revive Skincare. She has
taught several seminars for FIT and the Cosmetic & Fragrance
marketing program on viral communications.
In her spa consulting role, Joanna Roche has worked with
beauty brands Hourglass Cosmetics, Trees Beauty, Whish,
and Bio Origin to formulate products, develop spa treatments,
and execute PR strategies. She helped to develop
and launch two spa start-ups including Seven Salon Spa.
She served as the Communications Director for Canyon
Ranch in the Berkshires for eight years, working primarily
on marketing and PR for the destination resort, and serving
on the corporate marketing committee. She was responsible
for the creation and implementation of the cultural
calendar campaign, partnering with the Berkshire’s cultural
attractions to create packages that increased summer occupancy
at the resort. Roche orchestrated many media visits
and placements including segments on the Travel Channel,
the Food Network, NPR’s 51%, The Morning Show on
CBS, and print placements too numerous to mention.
Rethinking Retail
Sunday 3:30 p.m. Room 111
For most spa owners, retail is a challenge, from product
mix to engaging staff in the sales process. Here are six
practical ways to reframe and rethink retail in your spa
– Space, Selection, Training, Incentives, Marketing, and
Performance. Learn to break it down, and deal with each
particular challenge and watch the task become less daunting
and more manageable over time. Take away a valuable
strategy to turn up the volume on your retail space.
Rethinking Retail
Monday 10:30 a.m. Room 111
Same as Sunday
PRO EDUCATORS
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