view the 2013 show program - Esthetique SPA International

VANCOUVER 2013
Spa Trends: Finding the Right
Ones for Your Market
Monday 1:30 p.m. Room 115
Same as Sunday
ANDREA FOSTER
Andrea Foster is Vice President; Director
of Hospitality Services, New England;
and the National Director of Spa
& Wellness Consulting for PKF Consulting
USA. She is a 15+ year veteran
within the lodging industry with a
wide range of operations, marketing,
business development, and consulting experience. Ms.
Foster was with PKF Consulting from 2002 to 2006 in the
firm’s Los Angeles office. She is now based in the firm’s
Boston office.
During her tenure in consulting, Ms. Foster has completed
a variety of assignments involving market positioning
and repositioning, feasibility analysis, appraisals,
operational analysis, sales and marketing analysis, spa
studies, wellness concepting, demand and economic impact
studies, and tourism studies. Ms. Foster works on
hospitality engagements throughout the New England
region, as well as spa-related assignments nationwide.
After graduating from the Cornell University School of
Hotel Administration with a B.Sc., Foster held operations
management positions with boutique-size branded and
independent hotel properties, and held a position in
hospitality technology before originally joining PKF in
2002. From 2006 until early 2011, Foster was the VP Marketing
& Business Development for Miraval, a top-rated
destination spa resort and healthy lifestyle brand located
in Tucson, Arizona.
Ms. Foster is regularly quoted in Boston news publications
on hospitality industry topics, has written several articles
on the hotel spa and wellness industry published both nationally
and internationally, and is the publisher of PKF’s
Trends ® in the Hotel Spa Industry annual report. She is
also a regular speaker at industry conferences, corporate
events and universities. Past speaking engagements include:
Cornell University’s School of Hotel Administration;
Boston University’s School of Hospitality Administration;
Boston Lodging Pulse; Hospitality Sales and Marketing Association
International; Hospitality Financial and Technology
Professionals; Global Spa & Wellness Summit; New
England Spa Association; New York Spa Alliance; Cornell
Hotel Society Spa Conference; International Esthetics,
Cosmetics and Spa Conference; The Lodging Conference;
and The Resort Industry Conference.
Pro Educators
Ms. Foster has been actively involved in the Cornell
Alumni Ambassadors Admissions Network (CAAAN) for
more than 15 years, is a former three-term Class Director
for the Cornell Hotel Society, and is currently a member
of the board for the New England Chapter of the Cornell
Hotel Society and the industry advisor to the Cornell
University Spa Association. She oversees and works on
hospitality engagements throughout the New England
region, as well as hotel spa and wellness related assignments
nationwide.
Spa Trend Report: The Economic and Lodging
Industry Impact on the Performance of Spas
Sunday 11:30 a.m. Room 116
Are you interested to know how the economy at large
and broad consumer trends impact your spa? Andrea
Foster of PKF Consulting USA will share the key economic
drivers and trends that impact the performance
of both the hospitality and spa industries, and will share
forward-thinking, long-range trends that will help you
position your spa for sustainable performance.
Spa Trend Report: The Economic and Lodging
Industry Impact on the Performance of Spas
Monday 10:30 a.m. Room 116
Same as Sunday
PRO EDUCATORS
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