view the 2013 show program - Esthetique SPA International

VANCOUVER 2013
State of the Industry:
Holistic Therapies for Your Spa
Monday 1:30 p.m. Room 110
Same as Sunday
MICHAEL EFFLER
Michael Effler, founder of International
Design Concepts, an architectural
resource firm, has designed and developed
spas, image centres and wellness
facilities for over 25 years. With
a love of nature and principles of
organic design, Michael based IDC
on Bainbridge Island, Washington, in the eco-friendly
Northwest, which has long nurtured sustainable resource
management.
The award-winning IDC design team’s unique style is
a fusion of world cultures and architectural influences
of extensive travel, training and experience. Michael’s
career began designing for Saks Fifth Avenue and Harrods
of London. IDC’s client list includes luxurious hotels
such as the Marriot, Hilton, Trump Towers, Sheraton
and Royal Hawaiian Hotels, resorts such as Ocean Reef,
Palm Island, La Jolla de Los Cabos; spas including Paul
Brown Hawaii, Z Salon & Spa, Pebble Beach, and, most
recently, the Chrysalis Inn and Spa.
A member of AIA, the International Spa and Day Spa
Associations, Green Spa Network and a founding member
of the International Medical Spa Association, Michael
Effler is committed to creating success through building
awareness. His business and design savvy has made him
a popular featured speaker at international trade shows
and management seminars.
The Spa of the Future Part 1:
The Wellness Revolution
Sunday 11:30 a.m. Room 117
Come explore the future of the spa industry: environments
that offer a total lifestyle approach to healthy
living. Learn about blending high tech and high touch
services, and the design considerations that maximize the
experience; the effect of global influences; the importance
of ergonomics, corridors and flow; and the value of
that first impression. The International Design Concepts
team reveals inspiring insights from over 25 years of spa
design and development. See actual case studies and the
unique opportunities in the fusion of spa and wellness.
View powerful design ideas for integrating medical components
and complementary services into your business.
Pro Educators
The Spa of the Future Part 2:
Lifestyle Centres - Bringing It All Together
Sunday 1:30 p.m. Room 117
Learn about creating a destination, partnering with other
businesses, and creating a lifestyle community. See
unique opportunities in lifestyle/wellness/spas, including
medical spas, wellness centres, resort-destinations,
boutique hotels and lifestyle villages. As a bonus, we’ll
reveal 10 simple tips to maximize your revenue potential
and invite you to bring us your design challenges. In this
interactive portion, we’ll make expert recommendations
and offer quick fixes. Email your spa photos and/or plans
to info@idc-design.com by January 5 for consideration.
Spas That Make Millions Part 1:
Designed To Lead - Secrets of Success
Monday 11:30 a.m. Room 117
Whether you have 1, 2, 3 rooms or you’re envisioning
your dream location (students welcome), learn from industry
leaders and discover the secrets to their success.
International Design Concepts, spa industry experts
since 1984, reveal strategies that balance unique design,
functionality and profitability. We’ll tackle the basics: developing
a business plan, what size does it need to be,
what’s it going to cost and how much time will it take?
We’ll show examples of quick fixes: revitalizing your visual
merchandising, reclaiming dead space, resurfacing
with color and paint, renewing your services, and the
value of creating a lasting impression.
Spas That Make Millions Part 2:
Designed To Lead - Doing What Others Don’t
Monday 2:30 p.m. Room 117
In part 2 we’ll take it to the next level; doing what others
don’t. See actual case studies of our most successful spa
projects. Learn from the top producers in the industry;
how much income it will generate, what to look for and
what to look out for in design, construction and the importance
of value engineering. We’ll discuss operations,
marketing and meaningful branding, healthy building
technologies and future trends. Then it’s your turn to
show us your spa. In this fun, interactive portion of the
class, we’ll make expert recommendations for quick fixes
to your design challenges, as well as full-scale makeover
ideas. Email your existing spa photos and/or plans to
info@idc-design.com by January 5 for consideration.
PRO EDUCATORS
35
SPA-SHOW.COM