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The <strong>contemporary</strong> art market<br />

400<br />

300<br />

200<br />

100<br />

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015<br />

MOCA – Los Angeles<br />

Piazza May 24th - Milan<br />

Now – Paris<br />

Auction > $3 million<br />

Retrospective – MMK Frankfurt<br />

Auction > $7 million<br />

L.O.V.E. - Milan<br />

ALL – Guggenheim<br />

Him – Warsaw Ghetto<br />

Fondation Beyeler – Basel<br />

Venus over Manhattan<br />

Price Index for Maurizio Cattelan Base 100 in January 2002<br />

© ARTPRICE.COM<br />

Rockefeller Center. By becoming a highly visible<br />

part of the urban panorama of these major cities,<br />

Kapoor succeeded in seducing the general public<br />

and simultaneously earned himself a place in Contemporary<br />

art’s top bracket.<br />

In 2009, Kapoor’s career and market were<br />

further consolidated by a series of exhibitions in<br />

Beijing, Madrid, Los Angeles and Vienna, New<br />

York (Guggenheim). However, his strongest news<br />

was generated by a mobile block of 40 tons of red<br />

wax slowly crossing the five galleries of London’s<br />

Royal Academy on rails. Each time the waxy<br />

block scraped the arches dividing the galleries, it<br />

shed a little of its mass transforming the RA space<br />

little by little. Gigantic and powerful, the project<br />

received a lot of media exposure and undoubtedly<br />

had a positive impact on his auction prices. Indeed,<br />

in turnover terms, that was his best year.<br />

Although Kapoor’s works have generated 28<br />

results above the million-dollar line, his prices<br />

have remained relatively subdued. On the one<br />

hand, more than a third of his works sell for less<br />

than $10,000 thanks to numerous multiples and<br />

prints; on the other hand, his auction record of<br />

$3.9 million 1 is quite reasonable compared with<br />

the summits attained by the likes of Jeff Koons,<br />

Peter Doig and Christopher Wool.<br />

1) Untitled alabaster sculpture (2003), sold by Sotheby’s London<br />

on 1 July 2008.<br />

Maurizio Cattelan –<br />

a pre-meditated career end<br />

Maurizio Cattelan became an artist somewhat by<br />

accident (after working in a hospital and building<br />

furniture, among other jobs), but he became the<br />

most mischievous of the art world’s provocateurs. His<br />

works combine a substantial dose of derision with<br />

a deliberately immature critique of today’s world.<br />

Cattelan belongs to that family of artists – direct<br />

descendents of Marcel Duchamp – who manage<br />

to shake the foundations of the very structures on<br />

which they rely, in order to undermine the accepted<br />

beliefs of the art world and its market.<br />

For his first invitation to the Venice Biennale in<br />

1993, Maurizio Cattelan rented out his space to a<br />

brand of perfume, which duly erected a large billboard.<br />

Two years later, he disguised the owner of<br />

the gallery his show was hosted in, Emmanuel<br />

Perrotin, as a phallic-shaped pink rabbit (Errotin le<br />

Vrai Lapin, 1995). Subsequently invited to exhibit in<br />

Amsterdam, he stole the exhibition of a fellow artist<br />

from a neighbouring gallery, entitling his show:<br />

Another Fucking Readymade!<br />

Maurizio Cattelan rapidly became an expert<br />

in creating provocative and boundary-breaking<br />

events and his career has been riddled with heated<br />

controversy. He attracted public attention in 2000<br />

35

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