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<strong>THE</strong> ARTPRICE HEADQUARTERS<br />

Ben and thierry Ehrmann<br />

media publicatins, the Abode of Chaos, headquarters<br />

of The server Group and Artprice, is the ultimate<br />

form of an evolution towards a more cerebral<br />

economy, so to speak, in which the product is access<br />

to time and to intellectual activity.<br />

Everyday, the Abode of Chaos and its collection of<br />

works take us into another world that is much more<br />

cerebral and immaterial, a world of platonic forms,<br />

of ideas, of images and of archetypes, of concepts<br />

and of scenarios. A world governed by the logic of<br />

access to knowledge and by the logic of the Internet<br />

network. Ideas become the raw material of economic<br />

activity, and the ultimate goal is universal knowledge<br />

via information servers.<br />

Let us not forget that the relatively modern notion of<br />

“property”, characterised by private possession, exclusivity<br />

and exchange values was one of the central<br />

institutions of the industrial era.<br />

After five hundred years of hegemony, this vision<br />

of civilisation based on commerce between buyers<br />

and sellers of property has been subjected to a radical<br />

deconstruction which fits in with the conceptual<br />

axium that I wrote on 9 December 1999 about the<br />

Abode of Chaos.<br />

The new horizon of the era is defined by the logic<br />

of access to knowledge by servers - which leads us to<br />

rethink economic relations, political action and our<br />

perception of our own identity such as it emerges<br />

from the depths of our consciousness.<br />

The Abode of Chaos is a medieval town where,<br />

deep within its bowels, we are working to modify<br />

the vision of the world. A well-known financial analyst<br />

at Goldman Sachs once summarised the whole<br />

thing very succinctly : “There is Alchemy everywhere,<br />

even in your shares which have posted the<br />

strongest growth of all listed companies on all markets.<br />

You have created an Alchemy between your<br />

artistic madness and your vision of industry in the<br />

third millennium within The server Group”. “With<br />

Artprice and its 1,300,000 subscribers, you have<br />

pushed the entire art market into hypermodernity<br />

by dematerialising it.”<br />

When our economic visitors leave the Abode of<br />

Chaos somewhat shaken by this dual vision of our<br />

activities, I can’t resist telling them: “you ain’t seen<br />

nothing yet!”<br />

What we will experience over the next few years will<br />

far exceed many of the existing anticipatory or science<br />

fiction writings on the matter.<br />

To better summarize my dual reasoning as an artist<br />

and knowledge builder, I would quote my old master<br />

Pythagoras, the first philosopher for whom everything<br />

was numbers except for the essences which are<br />

human emotions that are unquantifiable, inexpressible<br />

and number defying…<br />

thierry Ehrmann (2007)<br />

<strong>THE</strong> <strong>contemporary</strong> art market REPORT 2015<br />

69

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