THE contemporary
mMjqAT
mMjqAT
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>THE</strong> ARTPRICE HEADQUARTERS<br />
Ben and thierry Ehrmann<br />
media publicatins, the Abode of Chaos, headquarters<br />
of The server Group and Artprice, is the ultimate<br />
form of an evolution towards a more cerebral<br />
economy, so to speak, in which the product is access<br />
to time and to intellectual activity.<br />
Everyday, the Abode of Chaos and its collection of<br />
works take us into another world that is much more<br />
cerebral and immaterial, a world of platonic forms,<br />
of ideas, of images and of archetypes, of concepts<br />
and of scenarios. A world governed by the logic of<br />
access to knowledge and by the logic of the Internet<br />
network. Ideas become the raw material of economic<br />
activity, and the ultimate goal is universal knowledge<br />
via information servers.<br />
Let us not forget that the relatively modern notion of<br />
“property”, characterised by private possession, exclusivity<br />
and exchange values was one of the central<br />
institutions of the industrial era.<br />
After five hundred years of hegemony, this vision<br />
of civilisation based on commerce between buyers<br />
and sellers of property has been subjected to a radical<br />
deconstruction which fits in with the conceptual<br />
axium that I wrote on 9 December 1999 about the<br />
Abode of Chaos.<br />
The new horizon of the era is defined by the logic<br />
of access to knowledge by servers - which leads us to<br />
rethink economic relations, political action and our<br />
perception of our own identity such as it emerges<br />
from the depths of our consciousness.<br />
The Abode of Chaos is a medieval town where,<br />
deep within its bowels, we are working to modify<br />
the vision of the world. A well-known financial analyst<br />
at Goldman Sachs once summarised the whole<br />
thing very succinctly : “There is Alchemy everywhere,<br />
even in your shares which have posted the<br />
strongest growth of all listed companies on all markets.<br />
You have created an Alchemy between your<br />
artistic madness and your vision of industry in the<br />
third millennium within The server Group”. “With<br />
Artprice and its 1,300,000 subscribers, you have<br />
pushed the entire art market into hypermodernity<br />
by dematerialising it.”<br />
When our economic visitors leave the Abode of<br />
Chaos somewhat shaken by this dual vision of our<br />
activities, I can’t resist telling them: “you ain’t seen<br />
nothing yet!”<br />
What we will experience over the next few years will<br />
far exceed many of the existing anticipatory or science<br />
fiction writings on the matter.<br />
To better summarize my dual reasoning as an artist<br />
and knowledge builder, I would quote my old master<br />
Pythagoras, the first philosopher for whom everything<br />
was numbers except for the essences which are<br />
human emotions that are unquantifiable, inexpressible<br />
and number defying…<br />
thierry Ehrmann (2007)<br />
<strong>THE</strong> <strong>contemporary</strong> art market REPORT 2015<br />
69