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Become a Sunglass Authority

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FIGHTING PERFORMANCE KILLERS: THE STORY OF HYDROPHOBIC COATING<br />

We have Customers who love sport and other outdoor activities like cycling, running, hiking and fishing. Even the world’s<br />

best lenses can’t do their job if they’re coated with water, oil or dust. A hydrophobic coating on the lens:<br />

Prevents moisture build up, so rain and perspiration won’t leave streaks that can compromise their vision. It repels oil, making<br />

it easier to keep lenses clean. Skin oils, fingerprints and lotions are easily wiped away without leaving residue, so you<br />

won’t get that blurring film common to ordinary lenses.<br />

Prevents dirt, dust and other particles from clinging to the lens. A lens can<br />

carry a static electrical charge that acts like a magnet for airborne particles.<br />

The hydrophobic coating eliminates the charge, so particles aren’t attracted<br />

to the lens surface.<br />

REFLECTING THE LIGHT: THE STORY OF MIRROR COATING<br />

A thin chemical coating is placed on the outside of the lens creating a mirror<br />

effect which literally bounces light back away from the eyes. So when your<br />

Customer is walking along a white sandy beach on a sunny day and looks across<br />

the sea at the surfers, the glare is completely blocked but he can still easily see<br />

the surfers in the distance.<br />

BEHIND THE LENS: THE STORY OF ANTI-REFLECTIVE (AR) COATING<br />

Unfortunately for your Customer, there’s also a glare being reflected from<br />

the sand behind him. A metallic oxide coating on the inside of the lens stops<br />

light from bouncing off the inside of the lens and into the eye and because<br />

it has a blue tint, it’s easy for you to identify which products have this. The<br />

AR treatment can be used together with the mirror coating for glare<br />

protection and to ensure your Customer won’t miss anything, whether on<br />

the beach or in the sea.<br />

SUNSCREEN FOR YOUR EYES: THE STORY OF ULTRA-VIOLET (UV) PROTECTION<br />

You can’t see ultraviolet light, but like the taxman and the secrets you haven’t ever told anyone, you know it’s there.<br />

Every time you lather up in sunscreen, lather your lips in lip balm, or throw on a hat before going out, you do so because you’re<br />

trying to protect yourself from the piercing sunlight that burns your skin and, if ignored, can cause cancer. For you and your<br />

Customers, sliding on a pair of Polarised sunglasses should be an important part of any sun protection routine. The lenses are<br />

coated with a special extremely thin plastic film which blocks 100% of all ultraviolet light –UVA, UVB, UVC… all of it.<br />

Moreover, in case your Customers ask you what the A, B & C means: UVA has long wavelengths, UVB has medium<br />

wavelengths and UVC has short wavelengths. Your eye has cells<br />

which absorb UV light, and too much can cause damage to the retina,<br />

cornea and lens. So if your Customer wants to avoid eye damage<br />

such as cataracts or early ageing of the skin around the eye, they<br />

need protection.<br />

At <strong>Sunglass</strong> Hut, all the sunglasses we offer our Customers offer 100%<br />

protection from all three bands of UV Rays, in compliance with the major<br />

international standards.<br />

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