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FIGHTING PERFORMANCE KILLERS: THE STORY OF HYDROPHOBIC COATING<br />
We have Customers who love sport and other outdoor activities like cycling, running, hiking and fishing. Even the world’s<br />
best lenses can’t do their job if they’re coated with water, oil or dust. A hydrophobic coating on the lens:<br />
Prevents moisture build up, so rain and perspiration won’t leave streaks that can compromise their vision. It repels oil, making<br />
it easier to keep lenses clean. Skin oils, fingerprints and lotions are easily wiped away without leaving residue, so you<br />
won’t get that blurring film common to ordinary lenses.<br />
Prevents dirt, dust and other particles from clinging to the lens. A lens can<br />
carry a static electrical charge that acts like a magnet for airborne particles.<br />
The hydrophobic coating eliminates the charge, so particles aren’t attracted<br />
to the lens surface.<br />
REFLECTING THE LIGHT: THE STORY OF MIRROR COATING<br />
A thin chemical coating is placed on the outside of the lens creating a mirror<br />
effect which literally bounces light back away from the eyes. So when your<br />
Customer is walking along a white sandy beach on a sunny day and looks across<br />
the sea at the surfers, the glare is completely blocked but he can still easily see<br />
the surfers in the distance.<br />
BEHIND THE LENS: THE STORY OF ANTI-REFLECTIVE (AR) COATING<br />
Unfortunately for your Customer, there’s also a glare being reflected from<br />
the sand behind him. A metallic oxide coating on the inside of the lens stops<br />
light from bouncing off the inside of the lens and into the eye and because<br />
it has a blue tint, it’s easy for you to identify which products have this. The<br />
AR treatment can be used together with the mirror coating for glare<br />
protection and to ensure your Customer won’t miss anything, whether on<br />
the beach or in the sea.<br />
SUNSCREEN FOR YOUR EYES: THE STORY OF ULTRA-VIOLET (UV) PROTECTION<br />
You can’t see ultraviolet light, but like the taxman and the secrets you haven’t ever told anyone, you know it’s there.<br />
Every time you lather up in sunscreen, lather your lips in lip balm, or throw on a hat before going out, you do so because you’re<br />
trying to protect yourself from the piercing sunlight that burns your skin and, if ignored, can cause cancer. For you and your<br />
Customers, sliding on a pair of Polarised sunglasses should be an important part of any sun protection routine. The lenses are<br />
coated with a special extremely thin plastic film which blocks 100% of all ultraviolet light –UVA, UVB, UVC… all of it.<br />
Moreover, in case your Customers ask you what the A, B & C means: UVA has long wavelengths, UVB has medium<br />
wavelengths and UVC has short wavelengths. Your eye has cells<br />
which absorb UV light, and too much can cause damage to the retina,<br />
cornea and lens. So if your Customer wants to avoid eye damage<br />
such as cataracts or early ageing of the skin around the eye, they<br />
need protection.<br />
At <strong>Sunglass</strong> Hut, all the sunglasses we offer our Customers offer 100%<br />
protection from all three bands of UV Rays, in compliance with the major<br />
international standards.<br />
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