Become a Sunglass Authority

Some history…
1917: Persol was founded in Turin, Italy, by Giuseppe Ratti. The
sunglasses and lenses were designed for aviators and sport athletes.
1930-50s:
1950-70s:
The consolidation, Persol launches a collection specifically for
the sun, with the first-ever flexible temple, the Meflecto System.
The Italian icon: Model 649, a symbol of the Dolce Vita, started
Persol’s on-going love story with the movie world, thanks to the
endorsement of some absolute icons of glamour and style, such as
Marcello Mastroianni and Steve McQueen.
1990s: In the early 1990s Persol’s female image was entrusted to Italian
actress Ornella Muti, for whom Persol purposely created a pair of
incredibly popular glasses (the elegant 830 model), and then in
1993-94 with super model, Carol Alt. She too was dedicated a
personalised model (the Carol 853 model).
1995: Luxottica acquires the Persol trademark, retaining its tradition and
vocation for “Made in Italy” quality.
2000s: Persol has, from time to time, entrusted its public image to
some exceptional figures: from the aforementioned Ornella
Muti, Jean Alesi and Carol Alt to the extraordinary actress
Maria Grazia Cucinotta, footballer Alessandro Del Piero (promoter in 1998-99) and footballer Filippo Inzaghi
(promoter in 2004). These personalities have shown their preference for the Persol legend and interpreted its
style and character with elegance and originality.
Today:
Persol is one the most important brand names on the worldwide eyewear scene. Indeed, Luxottica continues to make
Persol glasses in the historical factory in Lauriano (Turin) where still today they are made with the same care and
attention they have always received.
The brand profile
Persol is synonymous with sophistication and refined taste and its trademarks are classic design, crystal glass lenses, the silver arrow
detail and the meflecto temple, a technical feature that makes the temples comfortable and flexible.
Over the years many famous personalities have chosen Persol and its quality, becoming spontaneous promoters of the brand name:
top sportspeople, leading figures in international business and, above all, undisputed celebrities from the world of cinema, a
privileged sector for Persol. Persol glasses have been worn by great names in international cinema, who have chosen the Italian
sunglasses par excellence not only on set but also in their day-to-day life. Persol’s long “filmography” began in the 1960s and
continues to grow, marking a truly special and magical love story with the movie industry. Persol stars appeared in movies such as
“James Bond”, “Oceans 12”, and “The Thomas Crowne Affair”.
With its evocative name,
signifying “for sun”, it
is the proud heir to a culture of
excellence and craftsmanship, a
perfect alchemy of aesthetics and
technology, for an irresistible
appeal of timeless design.
PERSOL IS…
HANDCRAFTED,
DISTINCTLY ITALIAN,
TIMELESS, UNDERSTATED
& REFINED, ELEGANCE.
1 2 3 4
PAGE 32