Become a Sunglass Authority

Some history…
1979: Miuccia Prada, Mario Prada’s Granddaughter assumes responsibility for the Prada company.
1992: Launch of the Miu Miu SS Woman collection. Named after Ms. Miuccia Prada, Miu Miu was created as a brand with an
autonomous identity from Prada and has since evolved into one of the leading high fashion brands in the world.
1993: First boutique opening (Milan).
1999: First boutique opening in US and Japan.
2003: Launch of Luxottica Miu Miu eyewear collection.
2006: First Miu Miu show in Paris and new store concept openings (mirrors, gold damask walls and curtains, beige carpets).
2008: First Miu Miu show in Asia.
2011: New Miu Miu eyewear collection.
2015: Miu Miu is set to launch its first fragrance. This is the first time that Miu Miu has expanded outside the fashion and
accessories markets.
The brand profile
From its inception in 1993 Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia
Prada’s family nickname. At a time when Prada was at its most minimalist, Miu Miu offered a counterpoint: a sensual, rebellious take
on dressing-up. Early shows were staged in New York, London and Milan, but the world of Miu Miu crystalized when the label first
showed in Paris in 2006. Embracing both couture savoir-faire and refined experimentalism, Miu Miu explores fashion as a rarefied
form, giving elegance and sophistication a new and twisted meaning. Diverse inspirations, playing on masculine and feminine, historic
references and a jilted modernity come together unexpectedly.
MIU MIU IS…
PLAYFUL,
PROVOCATIVE,
CONTEMPORARY,
ELEGANT AND
SMOOTH.
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