Become a Sunglass Authority

BRANDS: HISTORY &
PROFILES
Now sit back, relax and prepare yourself for an amazing journey of
discovery through our unique collection of prestigious brands: from
the facts that determined the history of the brands, to the ideas and
values behind the brands.
Some history…
1884: Sotirio Bulgari, part of ancient family of Greek silversmiths, opened his first shop in Sistina in Rome.
1905: He started the shop in Via Condotti, which today is still Bulgari’s flagship store.
1934: The enlarged and refurbished new store in Via Condotti was opened. Gradually Sotirio left the business in the
hands of his two sons, who focused on precious stones and jewels.
1950s: Bulgari moved away from the strict disciplines of the dominant French school to create its own unique style. In
the meantime, Bulgari became the favourite shop of Hollywood stars the La Dolce Vita era.
1970s: Bulgari’s international expansion began thanks to the opening of its first overseas store in New York followed by
others in Paris, Geneva, and Montecarlo.
Today: Bulgari has more than 41 Companies in 24 countries with 3815 employees and a qualified and international
distribution network of 295 stores, of which 174 are owned, operating through the travel retail and domestic channel
and located in the most exclusive shopping areas in the world.
The brand profile
The Bulgari name is synonymous with elegance, and also with a family, a history, and a unique set of cultural values
that embrace classical Greece and Rome, the Renaissance, and the Baroque. The history of Bulgari is distinguished by:
- The magnificence of large, exceptionally rare gems
- The ability to harmonize the classical with the contemporary
- An unmistakable creative sensibility that transcends time and passing trends
BULGARI IS EXCLUSIVE,
MODERN, PRECIOUS
AND CONTEMPORARY
BUT BEYOND THE
FASHION TRENDS...
INNOVATIVE IN A
UNIQUE WAY.
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