Become a Sunglass Authority

Some history…
1978: The Gianni Versace Company was founded by Gianni Versace and his brother Santo
and later that year, the fi rst Gianni Versace collection for women was shown in Milan.
Gianni’s bold creative genius consistently united high art and contemporary culture and it
also earned him international praise. Over the years, the brand has become a favourite
among celebrities, rock stars and super models.
1993: Donatella Versace entered the company.
1997: Gianni Versace unexpectedly died and his sister took over as chief designer for the
Company. Having previously collaborated with Gianni to create the brand’s famous
advertising campaigns, and being a talented designer herself, Donatella was the perfect
successor to keep the brand’s spirit alive.
Today: Versace is a leading international fashion design house that has become a symbol of
Italian luxury world-wide. The brand produces iconic styles in both its clothing (Versace
Atelier – Couture and Versace Prêt-à-Porter collections) and accessory lines.
Jewellery, watches, eyewear, fragrances and home furnishings all bear the distinctive
Medusa-head logo that has been Versace’s signature from the start.
The brand profi le
The Versace vision is what makes the Versace name world famous. It is centred on the idea of a
world of fashion, glamour and sensuality. Gianni Versace was essentially the architect of modern
fashion’s place in popular culture. He redefi ned what a fashion house was by combining fashion
with rock ‘n’ roll, art, celebrity, theatre, and ballet. PRIMARY BRAND ASSOCIATIONS are
those that focus on Versace as a fashion brand:
FASHION – Versace is primarily a fashion brand. Other activities (the sale of accessories,
interiors, etc.), whatever their fi nancial contributions to the business, all derive from the
house’s fame as a fashion label.
GLAMOUR – Versace is world famous for making glamorous clothes, and has a strong
association with red carpet events.
SEXINESS – Versace is renowned for making sexy clothing, and is associated with dressing
the world’s most beautiful and sensual women.
SECONDARY BRAND ASSOCIATIONS - those that focus on Versace as it pertains to the arts
and humanity, inspired by Versace as a fashion brand:
ITALY, CELEBRITIES, SUPERMODELS, PHOTOGRAPHY, MUSIC, ART, THEATRE &OPERA, QUALITY,
PHILANTROPHY.
VERSACE EVOKES…
SEDUCTION,
MODERNITY,
CREATIVITY AND
LUXURY.
“Versace has always been about
glamour and sexiness. I do not know a
woman who does not wish to look
more glamorous and more sensual.”
- Donatella Versace.
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