Become a Sunglass Authority
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Some history…<br />
1934: Giorgio Armani born.<br />
1954: Giorgio Armani got his first job in fashion doing window displays at La Rinascente in Milan. He moved up through<br />
the ranks and eventually became a buyer for the company.<br />
1964: Started designing at Nino Cerruti.<br />
1970: Armani began a freelance design business, where he designed various lines, including two menswear collections<br />
for Ungaro.<br />
1974: Armani started his own label for men in, and a year later, he started his women’s line.<br />
1980: Armani became a household name with the release of the movie American Gigolo, in which he had designed the<br />
clothes for Richard Gere.<br />
1981: Emporio Armani, a younger and less expensive line, was launched in Milan.<br />
1988: Giorgio Armani launch an eyewear collection with Luxottica as first luxury license brand<br />
1991: The first A/X, Armani Exchange was opened in NYC.<br />
1997: Armani Collezioni, a tailored line, was launched.<br />
2005: Armani started a couture line, Giorgio Armani Privè. Armani is known for his refined tailoring and sophisticated evening wear.<br />
2010: The first Armani Hotel opens in Dubai.<br />
2011: The second Armani Hotel opens in Milan. E-commerce websites launch for all of the Armani lines.<br />
2012: EA7 is the official sponsor of Italian team during the Olympic and Paralympics Games of London.<br />
The brand profile<br />
The World of Armani DNA<br />
• Highly recognizable style.<br />
• Influences and interprets changing lifestyles.<br />
• Innovative, but timeless and consistent.<br />
• Elegant, outward expression of the normality of<br />
sophistication.<br />
• Simplicity, sobriety of beauty.<br />
• Changes how men and women dress without being unisex.<br />
• No clichés, no shock values.<br />
• Not about turning heads, about leaving a lasting impression.<br />
“This is my most elaborately articulated fashion statement. My signature tailored clothing, dresses, sportswear, eveningwear and<br />
accessories, and made from the world’s most exquisite fabrics and produced to the highest standards of quality.”<br />
1 2 3 4<br />
GIORGIO ARMANI IS…<br />
SARTORIAL<br />
INNOVATION,<br />
MINIMAL STYLE,<br />
SMOOTH LINES,<br />
RIGOROUS ELEGANCE,<br />
REFINED INFORMAL<br />
STYLE.<br />
PAGE 44