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Some history…<br />

1934: Giorgio Armani born.<br />

1954: Giorgio Armani got his first job in fashion doing window displays at La Rinascente in Milan. He moved up through<br />

the ranks and eventually became a buyer for the company.<br />

1964: Started designing at Nino Cerruti.<br />

1970: Armani began a freelance design business, where he designed various lines, including two menswear collections<br />

for Ungaro.<br />

1974: Armani started his own label for men in, and a year later, he started his women’s line.<br />

1980: Armani became a household name with the release of the movie American Gigolo, in which he had designed the<br />

clothes for Richard Gere.<br />

1981: Emporio Armani, a younger and less expensive line, was launched in Milan.<br />

1988: Giorgio Armani launch an eyewear collection with Luxottica as first luxury license brand<br />

1991: The first A/X, Armani Exchange was opened in NYC.<br />

1997: Armani Collezioni, a tailored line, was launched.<br />

2005: Armani started a couture line, Giorgio Armani Privè. Armani is known for his refined tailoring and sophisticated evening wear.<br />

2010: The first Armani Hotel opens in Dubai.<br />

2011: The second Armani Hotel opens in Milan. E-commerce websites launch for all of the Armani lines.<br />

2012: EA7 is the official sponsor of Italian team during the Olympic and Paralympics Games of London.<br />

The brand profile<br />

The World of Armani DNA<br />

• Highly recognizable style.<br />

• Influences and interprets changing lifestyles.<br />

• Innovative, but timeless and consistent.<br />

• Elegant, outward expression of the normality of<br />

sophistication.<br />

• Simplicity, sobriety of beauty.<br />

• Changes how men and women dress without being unisex.<br />

• No clichés, no shock values.<br />

• Not about turning heads, about leaving a lasting impression.<br />

“This is my most elaborately articulated fashion statement. My signature tailored clothing, dresses, sportswear, eveningwear and<br />

accessories, and made from the world’s most exquisite fabrics and produced to the highest standards of quality.”<br />

1 2 3 4<br />

GIORGIO ARMANI IS…<br />

SARTORIAL<br />

INNOVATION,<br />

MINIMAL STYLE,<br />

SMOOTH LINES,<br />

RIGOROUS ELEGANCE,<br />

REFINED INFORMAL<br />

STYLE.<br />

PAGE 44

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