Become a Sunglass Authority
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FIND THE PERFECT FIT: CUSTOMER NEEDS<br />
The table below provides guidelines as to how you could<br />
respond to each of the identified customer needs or lifestyles.<br />
Be aware that a Customer may have multiple needs so there is<br />
always the option to promote more than one product to meet<br />
their needs.<br />
BRAND<br />
Customer may have a brand<br />
preference or be open to try out<br />
new brands.<br />
LOOK<br />
Customer will generally be an<br />
impulsive buyer who loves<br />
newness.<br />
PERFORMANCE<br />
Customer will look for a<br />
performance product to satisfy a<br />
specific sporty need.<br />
TO DO:<br />
1. Introduce your Customer to the<br />
newest products that have arrived<br />
in your store.<br />
2. Introduce the Customer to a<br />
new brand that has just<br />
arrived.<br />
TO DO:<br />
1. Introduce your Customer to all<br />
the trendy models and brands.<br />
2. Refer to brands and models<br />
that are worn by friends or<br />
celebrities.<br />
TO DO:<br />
1. Introduce your customer to<br />
brands that can be used for sports<br />
or outdoor activities<br />
(e.g. Oakley range or Ray-Ban<br />
polarised lenses).<br />
FIND THE PERFECT FIT: BRAND PROFILE & PRODUCT MATCHING<br />
Our customers need your help to find the perfect brand and pair of sunglasses. In the following tables you will find useful information<br />
to recognize the key features of our brands and match them with the different customer profiles.<br />
BRAND CUSTOMER PROFILE<br />
BRAND STYLE KEY FEATURES<br />
. New shield styles with innovative temple and logo details.<br />
. Bulgari eyewear releases all designs incorporated with the latest<br />
Bulgari jewellery collection (what they are famous for).<br />
. Shield styles have APX lenses that are lightweight,<br />
BULGARI<br />
The predominantly female Customer<br />
chooses Bulgari as the expression of a<br />
strong personality. People with high<br />
revenue, seeking high quality and luxury<br />
accessories, original design and best<br />
materials available (titanium, gold,<br />
precious stones, etc.). The Bulgari glasses<br />
give the sensation of being part of the<br />
luxury world.<br />
optically correct and resistant to stress fractures.<br />
. Acetate frames are water, oil and grease proof, with CR39<br />
lenses that are both optically correct and lightweight.<br />
. Monel metal frames are durable, lightweight, corrosion<br />
resistant and hypoallergenic with polycarbonate lenses that are<br />
lightweight and shatter resistant. Precious crystals featured on<br />
some of its frames.<br />
. Designed and made in Italy. 3-year warranty for<br />
manufacturing defects.<br />
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