23.10.2015 Views

Become a Sunglass Authority

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Some history…<br />

1941: The Company is founded as a family-run workshop, making<br />

small leather goods in Manhattan.<br />

1946: Miles Cahn joins the company.<br />

1950: Cahn begins running the factory for its owners.<br />

1960: The Coach brand of sturdy cowhide purses is introduced and becomes the<br />

company's signature, luxury trademark.<br />

1961: Cahn and his wife, Lillian, buy out the factory's owners.<br />

Late 1970s/Early 1980s: Company begins a mail-order business and opens its first specialty stores.<br />

1985: The Cahn’s sell Coach to Sara Lee Corporation for approximately $30 million; Sara Lee begins expanding<br />

Coach's product line and its channels of distribution.<br />

1988: The Company begins international push, opening boutiques in England and Japan.<br />

1989: Sales reach $100 million, five times the level of 1985.<br />

1992: The product line is expanded to include outerwear and luggage.<br />

1997: The Company enters into its first licensing agreement, a deal with Movado Group for a line of Coach watches.<br />

1999: The Company enters the e-commerce realm with the launch of coach.com.<br />

2000: Sara Lee sells 17 percent of the newly named Coach, Inc. to the public through an IPO.<br />

2001: Sara Lee spins off its remaining interest in Coach to Sara Lee shareholders.<br />

The brand profile<br />

Coach, Inc. is an American luxury leather goods company that got its start manufacturing small leather goods. Coach is known for<br />

ladies' handbags as well as items such as luggage, briefcases, wallets and other accessories.<br />

Coach maintains the highest standards for materials and workmanship. An exceptional workforce remains committed to upholding the<br />

quality and integrity that define the company. The prominence of the Coach brand is attributed to unique American attitude and<br />

design, the heritage of fine leather goods and custom fabrics, superior quality and durability, and commitment to customer service.<br />

During the last decade, Coach has emerged as America’s preeminent designer, producer, and marketer of fine accessories and gifts<br />

for women and men, including handbags, small leather goods, business cases, travel accessories, outerwear, jewellery, and fragrances.<br />

Continued development of new categories has further established the signature style and distinctive identity of the Coach brand.<br />

COACH IS…<br />

FRESH SPIRIT,<br />

FASHION, NEW<br />

YORK,<br />

INNOVATION,<br />

QUALITY AND<br />

CRAFTMANSHIP.<br />

1 2 3 4<br />

PAGE 45

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!