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01<br />
TRY AND DEVELOP A FEELING FOR THE UNIQUE IMAGE OF<br />
EACH OF THE BRANDS IN YOUR STORE AND EXPLORE<br />
HOW THIS IMAGE IS BEING PORTRAYED IN THEIR NEW<br />
STYLES EACH SEASON.<br />
02<br />
NOTICE HOW EACH BRAND LEVERAGES THE FUNCTIONAL<br />
COMPONENTS OF SUNGLASSES (E.G. FRAME SHAPES AND<br />
TEMPLE DETAILS) IN A DISTINCTIVE WAY IN ORDER TO<br />
EXPRESS ITS UNIQUE IMAGE WHILE AT THE SAME TIME<br />
COMPLEMENTING THE LATEST FASHION TRENDS.<br />
03<br />
DEVELOP A FEEL FOR THE DIFFERENCE IN PERCEIVED<br />
VALUE BETWEEN A LUXURY, PREMIUM AND AFFORDABLE<br />
BRAND - WHAT IS THE SECRET THAT MAKES A LUXURY<br />
BRAND MORE DESIRABLE? THINK ABOUT WAYS IN WHICH<br />
YOU COULD EXPLAIN THIS DIFFERENCE TO YOUR<br />
CUSTOMER.<br />
1 2 3 4<br />
PAGE 44
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