Become a Sunglass Authority
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SUMMARY<br />
IN THIS MODULE WE INTRODUCED YOU TO SUNGLASS HUT AND OUR EXCITING<br />
RANGE OF WELL ESTABLISHED AND MUCH LOVED PRODUCT BRANDS AND STYLES.<br />
WE GAVE YOU SOME BASIC TIPS AND GUIDELINES ON HOW TO HANDLE AND CARE FOR OUR<br />
SUNGLASSES.<br />
WE EXPLORED THE DIFFERENT SUNGLASS FRAME SHAPES AND MATERIALS AND LEARNED ABOUT THE<br />
BENEFITS AND USES OF EACH FOR THE CUSTOMER.<br />
WE THEN LOOKED AT ALL THE DIFFERENT LENS MATERIALS AND EXPLAINED THE VARIOUS COATINGS<br />
AND TINTS THAT CAN BE APPLIED FOR SPECIFIC USES AND CONDITIONS.<br />
WE INTRODUCED YOU TO OUR BRAND HIERARCHY AND EXPLAINED HOW EACH OF OUR BRANDS FITS<br />
IN TO SUNGLASS HUT’S OVERALL PRODUCT RANGE. WE ALSO GAVE YOU A BRIEF INSIGHT INTO THE<br />
UNIQUE IMAGE OF EACH OF OUR BRANDS SO THAT YOU CAN RECOGNISE THEIR SIGNATURE LOOK<br />
AND FEEL WHICHEVER NEW STYLES THEY BRING IN.<br />
WE ALSO GAVE YOU SOME TIPS AND GUIDELINES ON HOW TO HELP YOUR CUSTOMERS FIND THE<br />
MOST SUITABLE PAIR OF SUNGLASSES BASED ON THEIR NEEDS, AND THE SHAPES OF THEIR FACES…<br />
YOU NOW KNOW<br />
SOME OF THE<br />
BASIC TERMS AND<br />
LANGUAGE WE<br />
USE IN THE<br />
SUNGLASS RETAIL<br />
TRADE.<br />
PAGE 74