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Become a Sunglass Authority

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SUMMARY<br />

IN THIS MODULE WE INTRODUCED YOU TO SUNGLASS HUT AND OUR EXCITING<br />

RANGE OF WELL ESTABLISHED AND MUCH LOVED PRODUCT BRANDS AND STYLES.<br />

WE GAVE YOU SOME BASIC TIPS AND GUIDELINES ON HOW TO HANDLE AND CARE FOR OUR<br />

SUNGLASSES.<br />

WE EXPLORED THE DIFFERENT SUNGLASS FRAME SHAPES AND MATERIALS AND LEARNED ABOUT THE<br />

BENEFITS AND USES OF EACH FOR THE CUSTOMER.<br />

WE THEN LOOKED AT ALL THE DIFFERENT LENS MATERIALS AND EXPLAINED THE VARIOUS COATINGS<br />

AND TINTS THAT CAN BE APPLIED FOR SPECIFIC USES AND CONDITIONS.<br />

WE INTRODUCED YOU TO OUR BRAND HIERARCHY AND EXPLAINED HOW EACH OF OUR BRANDS FITS<br />

IN TO SUNGLASS HUT’S OVERALL PRODUCT RANGE. WE ALSO GAVE YOU A BRIEF INSIGHT INTO THE<br />

UNIQUE IMAGE OF EACH OF OUR BRANDS SO THAT YOU CAN RECOGNISE THEIR SIGNATURE LOOK<br />

AND FEEL WHICHEVER NEW STYLES THEY BRING IN.<br />

WE ALSO GAVE YOU SOME TIPS AND GUIDELINES ON HOW TO HELP YOUR CUSTOMERS FIND THE<br />

MOST SUITABLE PAIR OF SUNGLASSES BASED ON THEIR NEEDS, AND THE SHAPES OF THEIR FACES…<br />

YOU NOW KNOW<br />

SOME OF THE<br />

BASIC TERMS AND<br />

LANGUAGE WE<br />

USE IN THE<br />

SUNGLASS RETAIL<br />

TRADE.<br />

PAGE 74

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