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REVISTA<br />

INNOVAR<br />

JOURNAL<br />

Phang, C. W., Kankanhalli, A., Ramakrishnan, K., & Raman, K. S. (2010).<br />

Customers’ preference of online store visit strategies: An investigation<br />

of demographic variables. European Journal of Information<br />

Systems, 19(3), 344-358.<br />

Rahman, M. S., & Hussain, B. (2014). Perceptual Differences of Older<br />

Customers’ to Purchase from Online: Malaysian Perspective. International<br />

Journal of Business and Society, 15(1), 171-190.<br />

Ramón-Jerónimo, M. A., Peral-Peral, B., & Arenas-Gaitán, J. (2013). Elderly<br />

Persons and Internet Use. Social Science Computer Review,<br />

31(4), 389-403.<br />

Reisemwitz, T., Iyer, R., Kuhlmeier, D., & Eastman, J. (2007). The elderly’s<br />

Internet usage: an updated look. Journal of Consumer Marketing,<br />

24(7), 406-418.<br />

Rondán-Cataluña, F. J., Villarejo-Ramos, A. F., & Sánchez-Franco, M. J.<br />

(2007). La segmentación mediante clases latentes en el sector de la telefonía<br />

móvil: relación entre calidad de servicio, satisfacción y confianza<br />

con la intención de recompra. Estudios sobre Consumo, 81, 79-89.<br />

Sádaba, C. (2010). El perfil del usuario de Internet en España, Intervención<br />

Psicosocial, 19(1), 41-55.<br />

Szmigin, I., & Carrigan, M. (2000). The older consumer in innovator<br />

does cognitive age hold the key? Journal of Marketing<br />

Management, 16, 505-527.<br />

TATUM (2011). Informe de Internet en España y el mundo 2011.<br />

Disponible en: http://www.tatum.es/publicaciones_consultapublicacion.asp?pmId=506.<br />

Consultado el 4 de junio de<br />

2014.<br />

Vuori, S., & Holmlund-Rytkönen, M. (2006). 55+ people as internet<br />

users. Marketing Intelligence & Planning, 23(1), 58-76.<br />

Wedel, M., & Kamakura, W. A. (2000). Market Segmentation: Conceptual<br />

and Methodological Foundations. Dordrecht: Kluwer.<br />

REV. INNOVAR VOL. 26, NÚM. 59, ENERO-MARZO DE 2016<br />

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