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22<br />
k n o w l e d g e & c o m p e t e n c e<br />
Cryptoglyphs: invisible and therefore all the more effective<br />
Things may be very different for an exclusive cosmetics brand. Here, the minimalist design of the<br />
packaging, for example, may play an important role and therefore the security features have to be<br />
invisible. For this purpose, the Swiss company AlpVision has developed a process that uses cryptoglyphs.<br />
It involves micro-dots that can be printed using standard inks or varnishes in flexographic,<br />
rotogravure and offset printing processes. The dots are invisible to the human eye and are distributed<br />
all over the product, but can be easily identified using a smartphone or scanner. By processing<br />
the photos on your smartphone or sending the scans to a secure server, it is easy to check whether<br />
the product is genuine or counterfeit. This covert solution can be implemented without having to<br />
alter the printing process, does not affect the design at all and enables uncomplicated authenticity<br />
checks in shops. What more could you want?
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