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Travisi und Nijkamp - 2008 - Valuing environmental and health risk in agricultu

Travisi und Nijkamp - 2008 - Valuing environmental and health risk in agricultu

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ECOLOGICAL ECONOMICS 67 (<strong>2008</strong>) 598– 607<br />

603<br />

Fig. 2 – Example of choice set.<br />

alternative profiles. The first one was fixed <strong>and</strong> corresponded to<br />

the status quo scenario, i.e. the conventional scenario of<br />

<strong>agricultu</strong>ral practices, priced at the household's monthly grocery<br />

expenditure level, as reported by each respondent, <strong>and</strong> characterized<br />

by the current national pesticide damage levels. The<br />

other two profiles varied from card to card <strong>and</strong> corresponded to<br />

<strong>agricultu</strong>ral scenarios that provide lower pesticide <strong>risk</strong> levels.<br />

Internal coherence was verified. All comb<strong>in</strong>ations were asked <strong>in</strong><br />

roughly equal frequencies. Respondents were <strong>in</strong>structed to<br />

select the most preferred one (see Fig. 2).<br />

5. Empirical f<strong>in</strong>d<strong>in</strong>gs<br />

5.1. Some basic statistics of the questionnaire<br />

Table 2 shows the survey statistics <strong>and</strong> the socio-demographics<br />

of the sample. The average respondent is 34 years old, has a<br />

household <strong>in</strong>come of roughly €2100 a month, <strong>and</strong> has completed<br />

secondary school. The average household size is 3.5, with<br />

15% of the sample hav<strong>in</strong>g at least one person <strong>in</strong> the household<br />

who is younger than 15. The household monthly food expenditure<br />

is about €612, correspond<strong>in</strong>g to about 30% of the monthly<br />

<strong>in</strong>come. Moreover, 26% of the respondents had a strong<br />

<strong>environmental</strong> attitude <strong>and</strong> 12.2% were very concerned about<br />

pesticide <strong>risk</strong>s. Compar<strong>in</strong>g the environment with other problems<br />

<strong>in</strong> Italy, respondents ranked environment as the third<br />

important area for public <strong>in</strong>vestment after public <strong>health</strong> <strong>and</strong><br />

education. 68.9% of the sample population considered public<br />

<strong>in</strong>vestments for <strong>environmental</strong> safety very important, compared<br />

with the 77.3 <strong>and</strong> 71.5% who fo<strong>und</strong> <strong>in</strong>vestment for,<br />

respectively, public <strong>health</strong> <strong>and</strong> education very important. 56.3%<br />

of the population believe that the media should <strong>in</strong>form the<br />

public about pesticide <strong>risk</strong>s, while only 10.2% <strong>in</strong>dicated that they<br />

were ‘not at all’ or ‘slightly’ <strong>in</strong>formed. The ma<strong>in</strong> differences<br />

between the socio-demographics of our sample <strong>and</strong> those of the<br />

population of Milan concern age <strong>and</strong> <strong>in</strong>come level. The average<br />

age of our sample is rather low – 34 as opposed to 44 years old –<br />

<strong>and</strong> the household <strong>in</strong>come is 25% lower than the Milan average.<br />

This suggests that we should control for these <strong>in</strong>dividual<br />

characteristics <strong>in</strong> our statistical model of the choice responses.<br />

On the basis of the responses to the choice questions <strong>and</strong> to<br />

the control questions, we believe that the respondents had a<br />

reasonably good comprehension of the survey material <strong>and</strong><br />

choice tasks. Only 4.4% compla<strong>in</strong>ed that they had <strong>in</strong>sufficient<br />

Table 2 – Survey statistics <strong>and</strong> socio-demographics of the<br />

sample<br />

Mean or<br />

percentage<br />

Individual characteristics<br />

Age 33.9<br />

Female 61.6<br />

Household size 3.5<br />

Households with one or more persons <strong>und</strong>er 15 15.1<br />

Years of school<strong>in</strong>g 13.0<br />

Monthly household <strong>in</strong>come (<strong>in</strong> Euros) 2,098.1<br />

Monthly household grocery expenditure (<strong>in</strong> Euros) 611.9<br />

Attitud<strong>in</strong>al characteristics<br />

‘Very much sensitive’ to sensitive to<br />

26.1<br />

<strong>environmental</strong> <strong>and</strong> <strong>health</strong> issues (⁎)<br />

Believe that public <strong>in</strong>vestment for <strong>environmental</strong> 68.9<br />

safety is very important<br />

Believe that public <strong>in</strong>vestment for public <strong>health</strong> is 77.3<br />

very important<br />

Believe that public <strong>in</strong>vestment for education is very 71.5<br />

important<br />

‘Very well’-<strong>in</strong>formed about pesticide <strong>risk</strong>s (⁎) 12.2<br />

‘Not at all’ or ‘slightly’-<strong>in</strong>formed about<br />

10.2<br />

pesticide <strong>risk</strong>s (⁎)<br />

Believe that media should <strong>in</strong>form public op<strong>in</strong>ion 56.3<br />

about pesticide <strong>risk</strong>s<br />

Respondents debriefs<br />

Fo<strong>und</strong> some questions hard to <strong>und</strong>erst<strong>and</strong> 8.5<br />

Fo<strong>und</strong> not enough <strong>in</strong>formation provided 4.4<br />

Note: (⁎) Based on a 5-po<strong>in</strong>t Likert scale.

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