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Interaction Design Trends 2015 & 2016

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Invisible <strong>Design</strong> 12<br />

together nicely. This includes content, like the subjects of images<br />

and the tone of the copy.<br />

• Signifiers – Easily recognizable UI patterns are automatically<br />

understood from the user’s previous experience on the web. Signifiers,<br />

like a play button over an image to signify video, send a<br />

universally understood message without wasting time.<br />

• Microinteractions – Small design choices, like an interactive element<br />

changing color when hovered over, can fill in the cracks in<br />

how your interface works. These subtle cues often communicate<br />

without the user even realizing it.<br />

Let’s see how these principles are applied in the examples below:<br />

1. Integrated Podiatry Clinic<br />

Long scrolling sites must immediately communicate their method of<br />

navigation, otherwise users might be confused by a lack of menus.<br />

Photo credit: Integrated Podiatry Clinic

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