Interaction Design Trends 2015 & 2016

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Persuasive Paths 66 Salience is enhanced when you present it in the right context. For ecommerce sites, one of the best ways to present sale items or accessories is when someone has already shown interest in a product. For example, on Amazon, once I’ve placed an item in the cart, the site suggests that you’ll also need something to protect the laptop (like the black case). They also suggest a warranty. The checkout stage is a perfect time to remind users about “upsell” products since they’ve already demonstrated a willingness to buy. Anchoring & Ordering First impressions set the context for the rest of the experience; creating this frame of reference is anchoring. For example, if a user sees an expensive laptop displayed prominently, it will make other laptops on the screen seem cheaper. While it might seem counter-intuitive, this initial “sticker shock” makes other options more attractive.
Persuasive Paths 67 One of the best ways to use anchoring is with the order you choose to display your content. In the above example, putting your most expensive laptop at the top of a product list is a subtle way of anchoring it in the user’s mind. Whichever laptop you choose to list next will automatically look more affordable. Framing Framing is the language in which an option is presented. Framing can also complement anchoring and ordering – if you have a surcharge for using credit cards, you can “frame” the cash price as a discount. The credit card price becomes the anchor, and the cash price seems more attractive. Context The design below from Macy’s includes a higher price, but feels like a good deal thanks to the $75 price anchor. As Roller explains, this is because decision-making requires the logical brain and the “gut brain” – but the gut leaves the first and strongest impression. The gut brain decides, while the logical brain usually just reviews the decision.
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Interaction Design Trends 2015 & 20
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Index Invisible Design 6 Simplifyi
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Authors Co-founder and head of prod
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Invisible Design 7 Simplifying User
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Invisible Design 9 2. Dropbox Dropb
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Invisible Design 11 Clear Communica
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Invisible Design 13 The Integrated
Page 15 and 16: Invisible Design 15 Photo credit: F
Page 17 and 18: Invisible Design 17 • Autosaving
Page 19 and 20: Meaningful Delight In the context o
Page 21 and 22: Meaningful Delight 21 Delight is no
Page 23 and 24: Meaningful Delight 23 Slack’s tru
Page 25 and 26: Meaningful Delight 25 Photo credit:
Page 27 and 28: Meaningful Delight 27 The deeper le
Page 29 and 30: Meaningful Delight 29 Want to updat
Page 31 and 32: Meaningful Delight 31 Photo credit:
Page 33 and 34: Meaningful Delight 33 Additional Re
Page 35 and 36: Why Copy is Essential in Interactio
Page 37 and 38: Visual Conversations 37 It doesn’
Page 39 and 40: Visual Conversations 39 Are your ta
Page 41 and 42: Visual Conversations 41 expertise,
Page 43 and 44: Visual Conversations 43 purpose is
Page 45 and 46: Visual Conversations 45 Error messa
Page 47 and 48: Visual Conversations 47 Conclusion
Page 49 and 50: Reflective Space 49 White space, or
Page 51 and 52: Reflective Space 51 Macro and Micro
Page 53 and 54: Reflective Space 53 Photo credit: T
Page 55 and 56: Reflective Space 55 Let’s look at
Page 57 and 58: Reflective Space 57 corners, the de
Page 59 and 60: Reflective Space 59 Minimalism The
Page 61 and 62: Reflective Space 61 peting visuals
Page 63 and 64: Reflective Space 63 Conclusion As a
Page 65: Persuasive Paths 65 BMW North Ameri
Page 69 and 70: Persuasive Paths 69 Reference If yo
Page 71 and 72: Persuasive Paths 71 Conclusion Whil
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Interaction Design Trends 2015 & 2016

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