Interaction Design Trends 2015 & 2016

Visual Conversations 39
Are your target users impatient, impulsive, or generally rushed? If
so, shorter, independant blocks of text will be better than eloquence
and flow. Are they avid readers? If so, you may be able to win their
hearts with well-paced paragraphs that tell a story (like what Blue
Bottle coffee does).
The Different Forms of Copy
It’s true that interaction design is a dominantly visual medium.
What we said about tone holds true equally if not more-so for visuals
– if your company wants to exhibit a calm and relaxing personality,
heavy use of reds is a poor choice. But a site or app can’t rely exclusively
on visuals.
We can categorize when copy is most essential by the forms it takes.
Below we’ve listed the some common forms of copy for interaction
design.
(Note that we don’t discuss actual content, like news articles or blogs.
This article is about language in interaction design – language in written
content is a topic that could fill a library on its own.)
1. Greeting
All sites and apps welcome their users, even if it’s not an explicit
“Welcome to our site!”. A prominent greeting, even if just one or