15.07.2016 Views

Interaction Design Trends 2015 & 2016

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Meaningful Delight<br />

20<br />

Seeing Delight in Context<br />

Before analyzing the examples, let’s talk a little about how “delightful”<br />

interactions fit into design as a whole.<br />

Writing for Treehouse Blog, Aaron Walter explains delightful design<br />

through Abraham Maslow’s Hierarchy of Needs, a classic theory of<br />

psychology published in 1943. The theory essentially ranks the priority<br />

of human needs, starting with fundamentals like food and oxygen,<br />

and topping it off later with inessentials like self-actualization.<br />

Photo credit: UXPin based on Emotional Interface <strong>Design</strong>: The Gateway to Passionate Users<br />

Converting the idea to web design, Walters proposes a new hierarchy<br />

of needs:<br />

Photo credit: UXPin based on Emotional Interface <strong>Design</strong>: The Gateway to Passionate Users

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