Interaction Design Trends 2015 & 2016

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Reflective Space 62 Photo credit: Amazon Compare the fashion website voghi we first examined to this screenshot from Amazon. Amazon is more cluttered and includes more navigation options and promotions. Both sites sell high-end fashion products, but which do you think a typical fashionable user would prefer? What about a reasonable, price-saver type of shopper? This applies to macro and micro space, but also – and most importantly – to the images used within the site itself. Browsing the photography from fashion websites, you’ll notice more artistry applied than the average photography from, say, an electronics website. Ultimately, you’ll always want to start first and foremost with the needs of your users. Research your users, create useful personas, then consider how white space can frame content so they can best accomplish their goals.
Reflective Space 63 Conclusion As a visual art, interaction design can’t neglect one of its most fundamental artistic principles. Nor should it – the power of white space goes far beyond aesthetics and can be used strategically to further the more business-related goals of interaction design. At the bare minimum level, its use facilitates the basic functions of a site or app like readability and navigation. But in the hands of an expert, the smart use of white space transforms otherwise plain interfaces into designs that users want to interact with. Additional Resources 1. Whitespace – Mark Boulton (A List Apart) 2. White Space: <strong>Design</strong>ing the Invisible – David Kadavy (Hack <strong>Design</strong>) 3. The Characteristics of Minimalism – Kate Meyer (Nielsen Norman Group) 4. Best Minimal Websites – awwwards 5. What to Do With Whitespace – Zack Rutherford (awwwards)
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Interaction Design Trends 2015 & 20
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Index Invisible Design 6 Simplifyi
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Authors Co-founder and head of prod
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Invisible Design 7 Simplifying User
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Invisible Design 9 2. Dropbox Dropb
Page 11 and 12: Invisible Design 11 Clear Communica
Page 13 and 14: Invisible Design 13 The Integrated
Page 15 and 16: Invisible Design 15 Photo credit: F
Page 17 and 18: Invisible Design 17 • Autosaving
Page 19 and 20: Meaningful Delight In the context o
Page 21 and 22: Meaningful Delight 21 Delight is no
Page 23 and 24: Meaningful Delight 23 Slack’s tru
Page 25 and 26: Meaningful Delight 25 Photo credit:
Page 27 and 28: Meaningful Delight 27 The deeper le
Page 29 and 30: Meaningful Delight 29 Want to updat
Page 31 and 32: Meaningful Delight 31 Photo credit:
Page 33 and 34: Meaningful Delight 33 Additional Re
Page 35 and 36: Why Copy is Essential in Interactio
Page 37 and 38: Visual Conversations 37 It doesn’
Page 39 and 40: Visual Conversations 39 Are your ta
Page 41 and 42: Visual Conversations 41 expertise,
Page 43 and 44: Visual Conversations 43 purpose is
Page 45 and 46: Visual Conversations 45 Error messa
Page 47 and 48: Visual Conversations 47 Conclusion
Page 49 and 50: Reflective Space 49 White space, or
Page 51 and 52: Reflective Space 51 Macro and Micro
Page 53 and 54: Reflective Space 53 Photo credit: T
Page 55 and 56: Reflective Space 55 Let’s look at
Page 57 and 58: Reflective Space 57 corners, the de
Page 59 and 60: Reflective Space 59 Minimalism The
Page 61: Reflective Space 61 peting visuals
Page 65 and 66: Persuasive Paths 65 BMW North Ameri
Page 67 and 68: Persuasive Paths 67 One of the best
Page 69 and 70: Persuasive Paths 69 Reference If yo
Page 71 and 72: Persuasive Paths 71 Conclusion Whil
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Interaction Design Trends 2015 & 2016

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