Interaction Design Trends 2015 & 2016

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Persuasive Paths 70 Loss Aversion Studies show that people fear loss more than they value gains. “You can save $30 by signing up,” is weaker than, “You’re losing $30 if you don’t sign up.” One of the best uses of the loss aversion for web design is in the Scarcity Principle – limiting the availability of time, products, inclusions (membership), or information to make each seem more valuable. The UI pattern of a clock counting down the end of a sale, for example, is a glaring reminder to the user of the loss they could experience if they wait, inciting them to avert that loss by buying quickly. In the example below, Groupon makes use of both time limits and product availability in their sales.
Persuasive Paths 71 Conclusion While big decisions like buying a expensive product might overshadow the smaller decisions of where to click next; it’s the smaller decisions that affect the user’s enjoyment of a product. Identify potential decisions your users could make – big or small – and design accordingly. This means, as we mentioned above, reducing secondary content and menu selections, creating a cohesive layout, and applying some tried-and-true persuasion techniques. When you think about it, all interaction design is a form of persuasion. Whether we’re designing an animated transition or an entire site map, every element must help users enter a state of “flow” in which all the decisions feel subconscious. Create the right paths, provide the right visual cues, then get out of the way. Create interactive prototypes in UXPin (free trial)
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Interaction Design Trends 2015 & 20
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Index Invisible Design 6 Simplifyi
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Authors Co-founder and head of prod
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Invisible Design 7 Simplifying User
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Invisible Design 9 2. Dropbox Dropb
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Invisible Design 11 Clear Communica
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Invisible Design 13 The Integrated
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Invisible Design 15 Photo credit: F
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Invisible Design 17 • Autosaving
Page 19 and 20: Meaningful Delight In the context o
Page 21 and 22: Meaningful Delight 21 Delight is no
Page 23 and 24: Meaningful Delight 23 Slack’s tru
Page 25 and 26: Meaningful Delight 25 Photo credit:
Page 27 and 28: Meaningful Delight 27 The deeper le
Page 29 and 30: Meaningful Delight 29 Want to updat
Page 31 and 32: Meaningful Delight 31 Photo credit:
Page 33 and 34: Meaningful Delight 33 Additional Re
Page 35 and 36: Why Copy is Essential in Interactio
Page 37 and 38: Visual Conversations 37 It doesn’
Page 39 and 40: Visual Conversations 39 Are your ta
Page 41 and 42: Visual Conversations 41 expertise,
Page 43 and 44: Visual Conversations 43 purpose is
Page 45 and 46: Visual Conversations 45 Error messa
Page 47 and 48: Visual Conversations 47 Conclusion
Page 49 and 50: Reflective Space 49 White space, or
Page 51 and 52: Reflective Space 51 Macro and Micro
Page 53 and 54: Reflective Space 53 Photo credit: T
Page 55 and 56: Reflective Space 55 Let’s look at
Page 57 and 58: Reflective Space 57 corners, the de
Page 59 and 60: Reflective Space 59 Minimalism The
Page 61 and 62: Reflective Space 61 peting visuals
Page 63 and 64: Reflective Space 63 Conclusion As a
Page 65 and 66: Persuasive Paths 65 BMW North Ameri
Page 67 and 68: Persuasive Paths 67 One of the best
Page 69: Persuasive Paths 69 Reference If yo
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Interaction Design Trends 2015 & 2016

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