Interaction Design Trends 2015 & 2016
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Persuasive Paths<br />
Everyone knows the importance of suggestion. Because your interface<br />
is how you directly communicate with the user, you should design<br />
it for persuasion.<br />
Colleen Roller, Senior User Researcher at Merrill Lynch, provides<br />
some tips for improving user decisionmaking. Some of these tactics<br />
are adapted for digital content from interpersonal communication<br />
techniques, so let’s dive into more detail below.<br />
Salience<br />
Our discussion of designing for scanning extends beyond just the F<br />
or Z pattern.<br />
Salience refers to when an object appears more important than its<br />
surroundings. Both you and the user want to achieve their goals, so<br />
why not create a design that satisfies both your needs?
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