2016 RASV Annual Report
The Royal Agricultural Society of Victoria (RASV) promotes and celebrates agriculture through events which connect industry with consumers and ultimately aims to improve the quality and increase demand for Victorian agricultural produce.
The Royal Agricultural Society of Victoria (RASV) promotes and celebrates agriculture through events which connect industry with consumers and ultimately aims to improve the quality and increase demand for Victorian agricultural produce.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
As part of an ongoing program of<br />
connecting with foreign investors<br />
and traders, <strong>RASV</strong> welcomed more<br />
than 70 business delegates from<br />
China to this year’s Royal Melbourne<br />
Show ahead of hosting China as<br />
a Guest Nation at the <strong>2016</strong> Royal<br />
Melbourne Show.<br />
The event was also visited by<br />
ABC international and MNC TV,<br />
Indonesia’s leading free-to-air<br />
broadcaster, reaching millions<br />
of viewers throughout the region<br />
each day.<br />
The 2015 event attracted significant<br />
crowds, with a bumper weekend<br />
over Saturday, 26 and Sunday, 27<br />
September seeing a record 120,000<br />
people through the gates. More than<br />
60 per cent of visitors pre-purchased<br />
tickets online, confirming the<br />
Royal Melbourne Show is a major<br />
destination event.<br />
The online presence of the Royal<br />
Melbourne Show continued to<br />
grow with the development of a<br />
new responsive website, resulting<br />
in the Royal Melbourne Show<br />
Facebook campaign reaching over<br />
3.2 million people.<br />
16 The Royal Agricultural Society of Victoria Limited
Change language