The Bat & Ball_Wisborough Green

The Bat & Ball
Competitor Analysis
On a wet Wednesday in January our main competitor would
probably be The Three Crowns (Wisborough Green) whilst on a
balmy June evening ‘The Hollist Arms’ (Loxwood) would probably
be more important.
Competition is a two edged sword. On the one hand we need
alternatives to demonstrate how good we are, while on the other we
need constant competition to keep us on our toes, to continually
develop and improve our product.
In terms of the nearest pub offering a similar product we have to
look at ‘The Richard Onslow’ (Cranleigh).
This pub offers innovative contemporary European food in a
relaxed atmosphere, but is essentially a town centre business.
Gatton Manor is very expensive and very formal, a typical high-end
hotel restaurant, which trades on a captive clientele.
The Bat & Ball would offer a more reasonable and much more
relaxed alternative.
The Lickfold Inn (Lickfold) like The Bat & Ball is a stand-alone
destination-dining pub - though it has moved away from its pub
origins and is now almost exclusively a restaurant.
Whilst good, I personally feel its food lacks any wow factor and it is
here that I would expect The Bat & Ball to excel.
Because of its stand-alone location The Bat & Ball would never be
part of a ‘circuit’. however, it’s prominence on the B211 would
attract customers visiting the area and Guildford /Horsham in
particular Fishers farm that attracts over 50,000 plus visitors every
year other competitors in the vicinity to note our ‘offer’ and return
for a drink or a meal.
The most notable and attractive gap in the market is the ‘product
point’ below Gatton Manor and above other local pubs. Gatton
Manor and The Lickfold Inn have positioned themselves well on top
of the local competition with average spends in the restaurant of
over £60.00 per person.
Event catering is equally premium priced with venue hire in excess
of £3000 alone.
Other pubs in the area offer good quality basic food with ordinary
pub service. We would be aiming to occupy a niche above this where
food is not only good but also is memorable and service is second to
none.
A place to eat, drink and relax