The Bat & Ball_Wisborough Green
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<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong><br />
Tourists/Passing Shoppers<br />
To increase custom during traditionally quiet afternoon periods<br />
(10am-12 noon, 3-5pm)<br />
• Press release to announce special afternoon offers<br />
• Local hotel concierges to be encouraged to visit and to be<br />
updated with menus and information to pass on to hotel guests<br />
• Local tour groups to be updated equally<br />
• Invite members of all local tourist offices to a familiarisation<br />
visit- equally chambers of commerce, round tables and golf club<br />
secretaries.<br />
Local Businesses and Workers<br />
Core source of lunch time, afternoon drink and early dining<br />
• Access potential customers (via flyer/ business card drop, visits<br />
to businesses and shops, local trading associations, receptionists<br />
and shop workers).<br />
• Develop village card with incentive to instill loyalty and<br />
encourage lunch business and after work drinking<br />
• Package meals - 2 courses and a glass of wine £10.00 before 7pm<br />
or bottle of wine and ‘picnic’ plate £15.00 before 7pm<br />
Families<br />
To target families for day and early dining by providing suitable<br />
food for healthy young children.<br />
• Highlight the fact that children dine half price<br />
• Provide a range of good healthy drinks for children<br />
• Involve children in plants and animals in and around the pub.<br />
Groups<br />
Develop menus for groups/lunch clubs, round tables, Rotarians, WI<br />
etc<br />
• Mail menus/offers to tour operators<br />
• Ensure all local companies and clubs have them<br />
• Cross - sell reference on main menus<br />
• Highlight the exclusivity - restaurant within restaurant -<br />
exclusive lunches, dinners, celebrations<br />
• Contact all relevant guides<br />
A place to eat, drink and relax
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