The Bat & Ball_Wisborough Green
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<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong><br />
Goals<br />
Short term<br />
1. To meet the expectations outlined in our business plan, especially<br />
opening successfully on time and within budget.<br />
2. To get to know our competition better, to monitor their pricing<br />
and the deals they are offering.<br />
3. To re-vitalise our market analysis. Perhaps offer clients discount<br />
in return for detailed and objective criticism (Mystery Diner/<br />
Drinker).<br />
4. Cost reduction - find alternative suppliers to drive costs down, or<br />
negotiate better prices on proven volume.<br />
5. To develop a strong team to run the business<br />
6. To put ourselves firmly on the local map as a venue for food,<br />
drink and event catering.<br />
Long term<br />
To involve strategic planning at least 2 years ahead and require<br />
regular 3 monthly meetings to ensure they are achieved.<br />
1. Debt Reduction - by prudent development of the business,<br />
sustained growth and ultimately ‘profit’.<br />
2. Guest Loyalty - to develop guest relations and maintain<br />
reputation to the point where we have a database of loyal followers,<br />
both locally and further afield who are interested in all our<br />
promotions, products and events.<br />
3. Employee Development - vital for retention and to maintain<br />
growth and success. This would involve training programmes, food<br />
and drink tasting, performance reviews, incentives and rewards.<br />
4. Expansion - if we are successful at <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> and conditions<br />
are right then expansion of the concept would be crucial.<br />
A place to eat, drink and relax
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