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EP Perspective September 2016

Independent Hotels Across the World - arguably a market that has performed strongly over the last few years and shown the ability to innovate, create and adapt.

Independent Hotels Across the World - arguably a market that has performed strongly over the last few years and shown the ability to innovate, create and adapt.

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HEALTH WELL-BEING FITNESS<br />

DO GUET PUT<br />

FITNE AND WELL-BEING<br />

ABOE INDULGENCE<br />

Fitness is fast becoming one of the essential<br />

elements to a guest’s stay. At the same<br />

time, they desire relaxation and look<br />

for hotels that care for people’s well-being<br />

with top spas and healthy food options<br />

Health and fitness is not only a craving for guests but also<br />

for employees. In 1971, there were only 12 leisure centres in the<br />

UK. Today there are companies offering to buy their employees<br />

Fitbits to encourage health and well-being. Fitness today is sitting<br />

centrally to everyday life and lifestyle.<br />

It does seem strange to understand that there were only 12 leisure<br />

centres in the UK almost 45 years ago and by 1981, this number<br />

had dramatically increased and there were 449. The rise in the<br />

importance of personal fitness had begun. In past eras, sport was<br />

simply a recreation for all but the very top athletes. Today the<br />

average executive exercises four times per week – the word<br />

‘executive’ is stressed, as the average person in the UK today only<br />

walks 60 miles per year which is a fall by almost 50 per cent in the<br />

last 20 years. 60 miles is just over a mile per week – a fact that<br />

concerns doctors as the UK seems to be becoming a split culture<br />

of those who are educated, aware and embrace health and fitness<br />

and those who do not.<br />

The counter argument is that an increasing number of people are<br />

becoming educated and aware, so it is just a matter of time.<br />

In <strong>2016</strong> sport is far more than a pastime for those that embrace it<br />

and there are huge numbers today participating in sport. In <strong>2016</strong>,<br />

7.7m people play sports more than three times per week. This is<br />

beyond exercising to stay fit. This number has grown by 17 per cent<br />

epmagazine.co.uk | 41

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