PHP and MySQL Web Development 4th Ed-tqw-_darksiderg

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14 Running an E-commerce Site THIS CHAPTER INTRODUCES SOME OF THE ISSUES involved in specifying, designing, building, and maintaining an e-commerce site effectively.We examine the plan, possible risks, and some ways to make a website pay its own way. Key topics you learn in this chapter include n Deciding what you want to achieve with your e-commerce site n Considering the types of commercial websites n Understanding risks and threats n Choosing a strategy Deciding What You Want to Achieve Before spending too much time worrying about the implementation details of your website, you should have firm goals in mind and a reasonably detailed plan leading to those goals. In this book, we make the assumption that you are building a commercial website. Presumably, then, making money is one of your goals. There are many ways to take a commercial approach to the Internet. Perhaps you want to advertise your offline services or sell a real-world product online. Maybe you have a product that can be sold and provided online. Perhaps your site is not directly intended to generate revenue but instead supports offline activities or acts as a cheaper alternative to present activities. Considering the Types of Commercial Websites Commercial websites generally perform one or more of the following activities: n n Publish company information through online brochures Take orders for goods or services
328 Chapter 14 Running an E-commerce Site n n n Provide services or digital goods Add value to goods or services Cut costs Sections of many websites fit more than one of these categories.What follows is a description of each category and the usual way of making each generate revenue or other benefits for your organization. The goal of this part of the book is to help you formulate your goals.Why do you want a website? How is each feature built in to your website going to contribute to your business? Publishing Information Using Online Brochures Nearly every commercial website in the early 1990s was simply an online brochure or sales tool.This type of site is still the most common form of commercial website. Either as an initial foray onto the Web or as a low-cost advertising exercise, this type of site makes sense for many businesses. A brochureware site can be anything from a business card rendered as a web page to an extensive collection of marketing information. In any case, the purpose of the site, and its financial reason for existing, is to entice customers to make contact with your business. This type of site does not generate any income directly but can add to the revenue your business receives via traditional means. Developing a site like this presents few technical challenges.The issues faced are similar to those in other marketing exercises. A few of the more common pitfalls with this type of site include n Failing to provide important information n Poor presentation n Failing to answer feedback generated by the site n Allowing the site to age n Failing to track the success of the site Failing to Provide Important Information What are visitors likely to be seeking when they visit your site? Depending on how much they already know, they might want detailed product specifications, or they might just want very basic information such as contact details. Many websites provide no useful information, or they miss crucial information. At the very least, your site needs to tell visitors what you do, what geographical areas your business services, and how to make contact.
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PHP and MySQL ® Web Development Fo
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PHP and MySQL ® Web Development, F
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Contents at a Glance Introduction 1
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Table of Contents Introduction 1 I
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xii Contents Writing to a File 67 P
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xiv Contents Comparing Strings 119
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xvi Contents Overriding 170 Prevent
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xviii Contents Looking at the Datab
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xx Contents Using Indexes 305 Using
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xxii Contents Firewalls 357 Data Ba
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xxiv Contents 18 Implementing Secur
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xxvi Contents 22 Generating Images
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xxviii Contents Using a Standard Di
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xxx Contents Implementing Payment 6
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xxxii Contents Using an Existing Sy
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xxxiv Contents Learning More about
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Acknowledgments We would like to th
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Introduction WELCOME TO PHP AND MYS
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Introduction 3 PHP is an Open Sourc
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Introduction 5 Using the Open Datab
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Introduction 7 installing it for ma
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Introduction 9 What Is New in MySQL
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I Using PHP 1 PHP Crash Course 2 St
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14 Chapter 1 PHP Crash Course n n n
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16 Chapter 1 PHP Crash Course Listi
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18 Chapter 1 PHP Crash Course Bob
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20 Chapter 1 PHP Crash Course Notic
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22 Chapter 1 PHP Crash Course Figur
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24 Chapter 1 PHP Crash Course n Lon
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28 Chapter 1 PHP Crash Course Under
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30 Chapter 1 PHP Crash Course This
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32 Chapter 1 PHP Crash Course n n n
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34 Chapter 1 PHP Crash Course You s
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36 Chapter 1 PHP Crash Course If th
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38 Chapter 1 PHP Crash Course Logic
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40 Chapter 1 PHP Crash Course Or, e
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44 Chapter 1 PHP Crash Course We ge
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46 Chapter 1 PHP Crash Course Refre
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48 Chapter 1 PHP Crash Course If yo
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54 Chapter 1 PHP Crash Course Listi
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56 Chapter 1 PHP Crash Course A do.
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2 Storing and Retrieving Data NOW T
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Opening a File 61 The form field fo
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Opening a File 63 In a Unix environ
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Opening a File 65 Remember that the
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Writing to a File 67 Figure 2.3 Usi
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Closing a File 69 Listing 2.1 order
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Reading from a File 71 Listing 2.2
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Reading from a File 73 Knowing When
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Reading from a File 75 This line re
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Using Other Useful File Functions 7
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A Better Way: Database Management S
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3 Using Arrays THIS CHAPTER SHOWS Y
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Numerically Indexed Arrays 83 This
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Arrays with Different Indices 85 Th
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Array Operators 87 This line uses e
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Multidimensional Arrays 89 You can
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Multidimensional Arrays 91 Truck Pa
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Sorting Multidimensional Arrays 93
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Sorting Multidimensional Arrays 95
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Reordering Arrays 97 Listing 3.1 Co
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Loading Arrays from Files 99 Listin
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Loading Arrays from Files 101 part
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Performing Other Array Manipulation
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Performing Other Array Manipulation
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4 String Manipulation and Regular E
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Creating a Sample Application: Smar
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Formatting Strings 111 Figure 4.2 U
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Formatting Strings 113 Table 4.1 Ty
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Formatting Strings 115 Figure 4.3 A
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Joining and Splitting Strings with
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Comparing Strings 119 The length pa
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Matching and Replacing Substrings w
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Introducing Regular Expressions 123
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Finding Substrings with Regular Exp
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Next 131 Note In general, the regul
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134 Chapter 5 Reusing Code and Writ
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160 Chapter 6 Object-Oriented PHP U
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162 Chapter 6 Object-Oriented PHP I
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164 Chapter 6 Object-Oriented PHP S
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166 Chapter 6 Object-Oriented PHP H
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168 Chapter 6 Object-Oriented PHP f
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170 Chapter 6 Object-Oriented PHP c
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172 Chapter 6 Object-Oriented PHP I
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174 Chapter 6 Object-Oriented PHP }
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176 Chapter 6 Object-Oriented PHP T
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178 Chapter 6 Object-Oriented PHP L
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180 Chapter 6 Object-Oriented PHP L
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182 Chapter 6 Object-Oriented PHP o
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184 Chapter 6 Object-Oriented PHP U
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186 Chapter 6 Object-Oriented PHP F
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7 Error and Exception Handling IN T
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The Exception Class 195 In Listing
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User-Defined Exceptions 197 Listing
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Exceptions in Bob’s Auto Parts 19
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Exceptions in Bob’s Auto Parts 20
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Next 203 pression operator. If it f
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8 Designing Your Web Database NOW T
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Relational Database Concepts 209 Co
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Designing Your Web Database 211 Rel
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Designing Your Web Database 213 Ord
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Designing Your Web Database 215 Thi
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Web Database Architecture 217 Brows
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9 Creating Your Web Database IN THI
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Logging In to MySQL 221 we have use
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Introducing MySQL’s Privilege Sys
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Creating Database Tables 229 Go ahe
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Creating Database Tables 231 Listin
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Creating Database Tables 233 The bo
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Understanding MySQL Identifiers 235
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Choosing Column Data Types 237 For
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Choosing Column Data Types 239 Tabl
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Next 241 Table 9.10 TEXT and BLOB T
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244 Chapter 10 Working with Your My
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11 Accessing Your MySQL Database fr
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How Web Database Architectures Work
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Querying a Database from the Web 27
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Querying a Database from the Web 27
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Page 314 and 315: Putting New Information in the Data
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Page 318 and 319: Using Prepared Statements 281 Let
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Page 350 and 351: Transactions 313 applications such
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Page 354 and 355: Stored Procedures 317 changes the e
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Page 360: Next 323 +------+ | @l | +------+ |
Page 366 and 367: Considering the Types of Commercial
Page 374 and 375: Understanding Risks and Threats 337
Page 376: Next 339 Evolving Governmental Poli
Page 379 and 380: 342 Chapter 15 E-commerce Security
Page 398 and 399: 16 Web Application Security IN THIS
Page 400 and 401: Identifying the Threats We Face 363
Page 402 and 403: Understanding Who We’re Dealing W
Page 404 and 405: Securing Your Code 367 the security
Page 406 and 407: Securing Your Code 369 However, the
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Securing Your Code 377 n n Have you
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Securing Your Web Server and PHP 37
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Securing Your Web Server and PHP 38
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Database Server Security 383 n Look
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Protecting the Network 385 Internet
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Computer and Operating System Secur
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Disaster Planning 389 hosted burned
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17 Implementing Authentication with
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Implementing Access Control 393 Fig
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Implementing Access Control 395 Lis
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Implementing Access Control 397 Lis
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Using Basic Authentication 399 Look
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Using Basic Authentication in PHP 4
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Using Basic Authentication with Apa
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Using Basic Authentication with Apa
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Using mod_auth_mysql Authentication
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18 Implementing Secure Transactions
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Providing Secure Transactions 411 N
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Using Secure Sockets Layer (SSL) 41
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Using Secure Sockets Layer (SSL) 41
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Providing Secure Storage 417 Screen
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Using Encryption in PHP 419 Storing
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Using Encryption in PHP 421 If you
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Using Encryption in PHP 423 and cre
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Using Encryption in PHP 425 Listing
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Further Reading 427 The script you
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IV Advanced PHP Techniques 19 Inter
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432 Chapter 19 Interacting with the
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452 Chapter 20 Using Network and Pr
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470 Chapter 21 Managing the Date an
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22 Generating Images ONE OF THE USE
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Understanding Image Formats 485 JPE
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Creating Images 487 Figure 22.1 The
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Creating Images 489 It takes as par
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Using Text and Fonts to Create Imag
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Drawing Figures and Graphing Data 4
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Further Reading 507 Listing 22.5.4
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23 Using Session Control in PHP IN
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Understanding Basic Session Functio
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Implementing Simple Sessions 513 Re
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Creating a Simple Session Example 5
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Implementing Authentication with Se
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24 Other Useful Features SOME USEFU
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Serializing Variables and Objects 5
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Temporarily Altering the Runtime En
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Using PHP on the Command Line 531 h
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V Building Practical PHP and MySQL
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536 Chapter 25 Using PHP and MySQL
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26 Debugging THIS CHAPTER DEALS WIT
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Programming Errors 553 run into thi
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Programming Errors 555 That same st
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Programming Errors 557 A SQL query
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Variable Debugging Aid 559 Logic er
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Variable Debugging Aid 561 This cod
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Altering the Error Reporting Settin
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Handling Errors Gracefully 565 You
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Next 567 Figure 26.1 You can give f
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570 Chapter 27 Building User Authen
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608 Chapter 28 Building a Shopping
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652 Chapter 29 Building a Web-Based
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688 Chapter 30 Building a Mailing L
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742 Chapter 31 Building Web Forums
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772 Chapter 32 Generating Personali
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33 Connecting to Web Services with
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Project Overview: Working with XML
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Project Overview: Working with XML
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Solution Components 813 If you woul
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Solution Overview 815 Caching As we
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Solution Overview 817 Although it d
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Solution Overview 819 Figure 33.5 B
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Solution Overview 821 Listing 33.3
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Solution Overview 823 Let’s work
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Solution Overview 825 if(!eregi('^[
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Solution Overview 839 data, but bec
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Solution Overview 845 Using SOAP to
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Solution Overview 847 } if($type ==
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Solution Overview 849 in memory. No
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Installing the Project Code 853 for
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34 Building Web 2.0 Applications wi
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What Is Ajax? 857 n Other common me
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What Is Ajax? 859 display the h1 te
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Fundamental Ajax 861 Note For secur
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Fundamental Ajax 863 function getSe
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Fundamental Ajax 865 The next step
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Fundamental Ajax 867 Listing 34.3 C
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Fundamental Ajax 869 Figure 34.2 Th
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Adding Ajax Elements to Earlier Pro
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For More Information 885 Some popul
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A Installing PHP and MySQL APACHE,
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Installing Apache, PHP, and MySQL U
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B Web Resources THIS APPENDIX LISTS
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Apache Resources 909 The PHP Resour
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Index SYMBOLS ! (logical operator),
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array_count_values() function 913 c
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ottom.php files (Tahuayo applicatio
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collapsing threads (Web forum appli
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CVS (Concurrent Versions System) 91
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date and time 921 user table, 289 W
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downloading 923 directories browsin
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escaping characters 925 reading, 45
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files 927 FILE privilege, 226-227,
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functions 929 foreign keys database
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functions 931 escapeshellcmd(), 378
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functions 933 prototypes, 144 puten
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images 935 hardware failure (commer
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keys 937 INSERT statement, 244 inse
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MaxClients parameter (Apache) 939 l
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mysqli_query() function 941 multidi
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operators 943 O Object data type (v
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PHP 945 paths absolute, 62 file, 44
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php.ini file 947 gethostbyaddr(), 4
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purchase.php script (Shopping Cart
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eturning 951 Perl, 123 slash (\), 1
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security 953 buttons, calling, 493
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Shopping Cart application 955 Warm
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statements 957 special characters l
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tab control sequence (\t) 959 print
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time and date 961 limitations, 79 l
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usort() function 963 UPDATE privile
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Web databases 965 views, File Detai
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word processor formats 967 JPEG (Jo
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What’s on the CD? The book’s co
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