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PHP and MySQL Web Development 4th Ed-tqw-_darksiderg

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Underst<strong>and</strong>ing Risks <strong>and</strong> Threats<br />

337<br />

Crackers<br />

The best-publicized threat to e-commerce comes from malicious computer users known<br />

as crackers. All businesses run the risk of becoming targets of criminals, but high-profile<br />

e-commerce businesses are bound to attract the attention of crackers with varying intentions<br />

<strong>and</strong> abilities.<br />

Crackers might attack for the challenge, for notoriety, to sabotage your site, to steal<br />

money, or to gain free goods or services.<br />

Securing your site involves a combination of<br />

n Keeping backups of important information<br />

n Having hiring policies that attract honest staff <strong>and</strong> keep them loyal because the<br />

most dangerous attacks can come from within<br />

n Taking software-based precautions, such as choosing secure software <strong>and</strong> keeping it<br />

up to date<br />

n Training staff to identify targets <strong>and</strong> weaknesses<br />

n Auditing <strong>and</strong> logging to detect break-ins or attempted break-ins<br />

Most successful attacks on computer systems take advantage of well-known weaknesses<br />

such as easily guessed passwords, common misconfigurations, <strong>and</strong> old versions of software.<br />

A few commonsense precautions can turn away nonexpert attacks <strong>and</strong> ensure that<br />

you have a backup if the worst happens.<br />

Failure to Attract Sufficient Business<br />

Although attacks by crackers are widely feared, most e-commerce failures relate to traditional<br />

economic factors.The effort of building <strong>and</strong> marketing a major e-commerce site<br />

costs a lot of money. Companies often are willing to lose money in the short term, however,<br />

based on assumptions that after the br<strong>and</strong> is established in the market place, customer<br />

numbers <strong>and</strong> revenue will increase.<br />

The dot-com crash brought many companies crashing down as venture capital needed<br />

to support loss-making retailers dried up.The string of high-profile failures included<br />

European boo.com, which ran out of money <strong>and</strong> changed h<strong>and</strong>s after burning $120 million<br />

in six months.The problem was not that Boo did not make sales; it was just that the<br />

company spent far, far more than it made.<br />

Computer Hardware Failure<br />

If your business relies on a website, obviously, the failure of a critical part of one of your<br />

computers will have an impact.

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