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Friday, 21 October 2016 Senate Page 7<br />

Senator DODSON: Moving around is one factor; what about income factors?<br />

Mr Bradley: Is this a question around the CDP and the impact of that? We cannot see anything in our<br />

numbers that shows specifically from CDP. But we also do not know exactly how CDP is being applied in a<br />

community and the impact on income.<br />

Senator DODSON: And you are not seeing that reflected in the nature of the product you are putting on the<br />

shelf like baby food?<br />

Mr Bradley: No, we are not.<br />

Senator DODSON: So you do not see any trends? Is this the normal situation or the medium situation or is<br />

this some anomaly?<br />

Mr Bradley: To have a reduction of two per cent across all stores is worse than it would have been for two or<br />

three years but it is not outside the bounds of normality. Something else that we struggle with is trying to<br />

understand what the population is in each of the communities that we operate in. It is very hard to know the<br />

number of people that are in the communities that we are serving relatively accurately. So for us to draw a<br />

correlation between the amount of money that is spent, we do not know exactly the number of people in the<br />

community and how much income they have got. We cannot see that link.<br />

Senator DODSON: Are there any observations on why the mobility is such?<br />

Mr Bradley: It has always been that way since we have been involved with it. I can talk about specific<br />

instances. You get populations fleeing communities when there are high levels of violence—it certainly goes on.<br />

We have people who choose to move around for family reasons, for cultural events and so on. I do not think we<br />

could say that the level of movement of people is any higher than it has been in the past but—in all honesty—we<br />

really do not know.<br />

Senator DODSON: I was hoping you might be able to touch on people going on to better jobs and better<br />

quality of life in some ways but that obviously is not a factor in your thinking. I go to the delivery of the food<br />

strategy that you indicated you have got. What do you think is the effectiveness of that strategy on community<br />

health or on individuals' health?<br />

Mr Bradley: We have not been able to measure directly the impact on health. We can measure the<br />

consumption of different types of product categories. For example, we track fruit and veg quantities pretty<br />

carefully. In the last year, that went up by about five per cent so that is a positive trend. I would say incidentally<br />

we track fruit and veg by weight rather than by value because we have done a lot to bring down the price of it. I<br />

would say we have seen good growth in fruit and veg albeit the amount that is spent in our stores on fruit and<br />

veggies is 4½ per cent of total sales. In mainstream retailing, it would be more like 12½ per cent or 13 per cent so<br />

there is a long way to go. If you talk about sugared drinks, we sold about just over 1.3 million litres of sugared<br />

drinks last year, which was a small increase on the previous year but, in fact, a reduction in market share. So of<br />

drinks, we measure the market share of sugared versus non-sugared drinks and the market share came down by<br />

half a per cent.<br />

Senator DODSON: What is your education strategy in relation to sugar with the community?<br />

Mr Bradley: We do a lot in different communities. It depends on the willingness of the community to engage<br />

with us in what we do. You could take an example that I know Nigel has gone to previously around Balgo, where<br />

in order to agree to loan to the community, pressure was put on them to increase their strategy for sugar reduction.<br />

They came to the party about that. The initial results show that sugared drinks consumption in Balgo dropped by<br />

about 10 per cent but other things that contain sugar such as fruit juice have gone up so the net impact looks as<br />

though it is around seven per cent. It is still a very constructive improvement. The amount of sugar drinks has<br />

dropped by about 11 per cent from the same period last year. That is an environment where total dollar sales are<br />

down two per cent anyway, and it is too early, I think, to draw any conclusions from it, but there are some<br />

encouraging signs there.<br />

Senator McALLISTER: Just a quick one: on notice, could you provide the committee with—it sounds like<br />

you have got some good data there and that you are tracking what is going on with healthy food purchases. If you<br />

could set out for the committee what KPIs you are using and what data you collect to measure performance<br />

against those KPIs, that would be very useful for us. Thank you.<br />

Mr Bradley: We can certainly do that.<br />

Senator LINES: Could you add to that to and give us the sugar drinks consumption across all the areas where<br />

you have got stores by state?<br />

Mr Bradley: Yes.<br />

FINANCE AND PUBLIC ADMINISTRATION LEGISLATION COMMITTEE

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