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Thought Leadership<br />

crowdfunding platform in March, offering bonds secured<br />

on a business’ existing, operational assets. Over the six<br />

months since March, we have launched a further six bonds.<br />

We are delighted to have raised over £12 million to support<br />

the growth of smaller UK businesses, predominantly in the<br />

renewable energy space. To date the bonds issued have<br />

offered between 5% and 7% returns over 1-2 year terms<br />

and have attracted more than 700 investors.<br />

Key considerations around<br />

crowdfunding investment<br />

There is no such thing as a ‘typical’ crowdfunding investor<br />

given the scope of the sector and the variation in the<br />

risks associated with each specific crowdfunding raise.<br />

There is a world of difference between an investment<br />

in an early stage business that has yet to prove it can<br />

generate revenue (never mind profit) and an investment<br />

in mature, established or asset-backed businesses. With<br />

any fundraise, there are some key questions that need to<br />

be answered:<br />

Where is the money raised going – is it going to a person<br />

or a company?<br />

• How well established is the company, and what is the<br />

risk associated with the actual end asset?<br />

• What type of vehicle is being used – is it equity or a<br />

bond, secured or unsecured, junior or senior debt?<br />

• And what happens if things go wrong?<br />

Finally, the platform it sits on and what that platform does<br />

to protect investors needs to be explored. Whether they<br />

EIS Yearbook 2016/17<br />

33

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