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Thought Leadership<br />
crowdfunding platform in March, offering bonds secured<br />
on a business’ existing, operational assets. Over the six<br />
months since March, we have launched a further six bonds.<br />
We are delighted to have raised over £12 million to support<br />
the growth of smaller UK businesses, predominantly in the<br />
renewable energy space. To date the bonds issued have<br />
offered between 5% and 7% returns over 1-2 year terms<br />
and have attracted more than 700 investors.<br />
Key considerations around<br />
crowdfunding investment<br />
There is no such thing as a ‘typical’ crowdfunding investor<br />
given the scope of the sector and the variation in the<br />
risks associated with each specific crowdfunding raise.<br />
There is a world of difference between an investment<br />
in an early stage business that has yet to prove it can<br />
generate revenue (never mind profit) and an investment<br />
in mature, established or asset-backed businesses. With<br />
any fundraise, there are some key questions that need to<br />
be answered:<br />
Where is the money raised going – is it going to a person<br />
or a company?<br />
• How well established is the company, and what is the<br />
risk associated with the actual end asset?<br />
• What type of vehicle is being used – is it equity or a<br />
bond, secured or unsecured, junior or senior debt?<br />
• And what happens if things go wrong?<br />
Finally, the platform it sits on and what that platform does<br />
to protect investors needs to be explored. Whether they<br />
EIS Yearbook 2016/17<br />
33