Open Air Business November/December 2016

More documents

Info

EVENTS It is important to keep in mind that in reality, some sessions will be quieter than others, with the peak pre-Christmas weekends and school holidays often reaching capacity throughout. We outline an initial formula for skating return on investment: Rink size / capacity (divided by three) x number of sessions per day x number of operational days x average ticket price For example: › A 600m² ice rink has a recommended maximum capacity of 200 skaters per session (45 minutes) allowing a capacity of 3m² of ice per skater › 200 skaters multiplied by 12 sessions per day = 2,400 potential ticket sales per day › Multiply by 55 operational days = 132,000 potential ticket sales for the event › Multiply by an average ticket price of £7.50 = £990,000 maximum ticket sale revenue › Plus skate aid rental (at £4-6 per 45-minute session). VENUE CONSIDERATIONS Venue owners and operators need to be aware of the different levels of service available when selecting their supply partners. It is often too late when the bad weather hits and any failings in infrastructure are apparent; there is more to good value for money than simply cost. We are very fortunate in terms of our level of investment; we own our aluminium rink system and associated products, which enables us to remain truly competitive and provide a full turnkey package for operators, including state of the art ticketing systems. It’s an ongoing challenge for operators these days to balance creating a fabulous event with making a healthy profit, so the choice of event partner is crucial for support, success and building a positive reputation for the future. An imaginative catering offering delivered professionally can reap great financial rewards as well as creating a reputable name for the venue. Themed ‘pop-up’ bars, restaurants and cafés seem to appeal to those members of the public who are seeking new experiences and ways to celebrate with friends and family. Being hands on enables us to work with our clients to develop innovations, satisfying their ever-growing need to bring originality to their venues. Operators who are listening to their visitors tend to come back to us time and again for new ideas and details of the latest trends in technology. We completely understand the level of outlay a client needs to commit when promoting an ice rink or winter attraction; we are now prepared to offer risk-share models in the right locations, backed by our reliable infrastructure and experienced teams to give clients the benefit of a truly professional approach. FUTURE OF ICE RINK INSTALLATIONS We are continually exploring new avenues and combining the latest technology with solid infrastructure. We launched our under-ice LED technology at Van Hage garden centre’s Great Amwell rink last winter to great ABOUT THE AUTHOR James Anderson is commercial director at Arena Ice, an industry specialist offering contemporary ice rink hire and temporary structures. In 2015, Arena Ice supplied over 14,000 metres of aluminium-based rink mat from its own stock holding during one of the mildest winters since meteorological records began. It can deliver madeto-measure ice rinks to fit event spaces, create bespoke ice slides and curling lanes, install the latest under-ice LED technology and create new illuminated handrail systems to enhance the skating experience. www.arena-ice.com acclaim from the public. Lighting effects in general work well with ice and this brings out creativity in many a conceptual designer. Our new ice bar technology raises corporate hospitality to another level, but can equally be tailored to product launches and sponsorship opportunities, themed bars and sparkling exhibitions. FINAL THOUGHTS FOR VENUES It may sound like common sense, but it is important to remember that it will be winter and is therefore likely to be cold, wet, windy and possibly icy! It is easy to forget during the late summer planning stage, the significant effects that the UK’s winter weather can have on your venue. These can include a reduction in footfall, parking and access issues, and customer dwell time (how long customers spend on site). As a British-based company that owns the rink and structure equipment, we understand seasonal challenges like no other. Outdoor areas should be surfaced and where necessary also covered with a reliable low-slip floor covering such as artificial grass or safety flooring. Heating is a must within structures to allow skates to dry out, and to keep staff warm and customers happy. Solid sided glazed structures can help cut drafts, along with cloth ceiling linings, trapping a warm layer of air beneath PVC roof sheets. Linings in general can make a temporary space feel snug and cosy, bringing a feeling of permanence and authenticity to a Christmas experience at your venue or festive event. 56 WWW.OPENAIRBUSINESS.COM
Event Kitchens Busy planning your Christmas events? dontforgetthekitchen.com Whether you need to hire temporary kitchens or stand-alone catering equipment for use in a marquee or existing building, we can help. Choose from our range of over 10,000 items of catering equipment and hundreds of temporary kitchen units to make your event kitchen amazing! Give us a call for a chat with our events team, or visit our website for an instant online kitchen estimate! • Event kitchens • Catering equipment • Pop-up restaurants • Marquee kitchens • Crockery, cutlery and glassware • Instant online estimate Have fun planning your events this Christmas, but whatever you do… Don’t forget the kitchen! www.DontForgetTheKitchen.com @PKLEvents
Page 1 and 2:
ISSUE 5 | November/December 2016 |
Page 3 and 4:
ISSUE 5 | November/December 2016 |
Page 5 and 6: • Smart Metering • Test & Inspe
Page 7 and 8: Spooky Success at the Showman’s S
Page 9 and 10: INDUSTRY TALK Herefordshire brings
Page 11 and 12: Keeping ahead of the field...x Ashw
Page 13 and 14: ➏ ➐ ➎ ➑ ➒ ➎ CampPlus A
Page 15 and 16: ➏ ➐ for damage is kept to a min
Page 17 and 18: ceremonies and the lawned area in f
Page 20 and 21: FUNCTION VENUES Staffing Staff - ho
Page 22 and 23: FUNCTION VENUES they are valued as
Page 24 and 25: SPONSORED FEATURE Partner with Kata
Page 26 and 27: FUNCTION VENUES Style Trends Dan Gi
Page 28 and 29: FUNCTION VENUES | PRODUCT FOCUS Mar
Page 30 and 31: Bedouin Safari Tent Take glamping t
Page 32 and 33: ACCOMMODATION The site is adults on
Page 34 and 35: ACCOMMODATION The Time is Now Evide
Page 36 and 37: ACCOMMODATION Alfresco COOKING Gues
Page 38 and 39: ACCOMMODATION CAMP CHAMP THE GARDEN
Page 40 and 41: AWARD WINNING HYBRID HOT TUBS DESIG
Page 42 and 43: ACCOMMODATION TUB-TUB, DISTRIBUTED
Page 44 and 45: ADVERTISING FEATURE I PRODUCT FOCUS
Page 46 and 47: Event Hire Equipment Pre & Post Eve
Page 48 and 49: EVENTS EVENTS regards to planning a
Page 50 and 51: EVENTS A Q&A with Rik Haines of Tar
Page 52 and 53: EVENTS Sustainable Events What can
Page 54 and 55: EVENTS Skating Success We ask Arena
Page 58: ADVERTISING FEATURE | PRODUCT FOCUS
Page 61 and 62: EVENTS and end users,” says Morri
Page 63 and 64: BESPOKE CAMPING PODS & SHEPHERDS HU
Page 65 and 66: A4 - Full Page Ad.indd 1 04/04/2016
Page 67: ® The portable bar system ® An al
show all

Open Air Business November/December 2016

Create successful ePaper yourself

Delete template?

Save as template?