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Open Air Business November/December 2016

The UK's outdoor hospitality business magazine for function venues, glampsites and event organisers

The UK's outdoor hospitality business magazine for function venues, glampsites and event organisers

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Spooky Success at the<br />

Showman’s Show<br />

GT TRAX, A hirer<br />

of temporary<br />

roadways,<br />

walkways, seating<br />

and structures<br />

to the outside<br />

event market, is<br />

celebrating scooping<br />

first prize for their<br />

exhibition stand<br />

design at the recent<br />

Showman’s Show.<br />

This was the 10th<br />

consecutive time GT<br />

Trax has exhibited<br />

at the show, and each year the team tries a different theme to<br />

attract visitors to examine their products and services. This<br />

year’s was Halloween. The stand was adorned with spooky<br />

symbols and objects, and there was a stash of handmade<br />

Halloween cake pops on offer.<br />

Behind the stand design was hire and sales manager,<br />

Julie-Ann James. Julie-Ann was appropriately dressed as a<br />

witch and her compatriots, Robyn Tate and Suzy Dance, both<br />

enthusiastically joined in the fun as the bride of Dracula and a<br />

zombie cheerleader.<br />

The judge was the editor of <strong>Open</strong> <strong>Air</strong> <strong>Business</strong> magazine,<br />

Tally Wade. Commenting on the award GT Trax managing<br />

director Trevor Tinker said, “We have gained a reputation<br />

within the events industry as having a dynamic approach to<br />

marketing and promotions, and winning this award was a<br />

testament to the hard work that Julie-Ann and her team put<br />

into making sure the Showman’s Show was such a success.”<br />

GT Trax has been supplying the events industries with a<br />

variety of products since 2005. The company has just relocated<br />

from Norfolk to Warboys, Cambridgeshire. Particular emphasis<br />

is placed on the sustainability values of the products in the<br />

GT Trax hire fleet. Its plastic trackway and walkways are made<br />

from recycled (and recyclable) material and cleaned using an<br />

automatic system that operates from recycled rainwater.<br />

Two New Lighting Launches<br />

AIRSTAR, A FRENCH<br />

manufacturer of inflatable<br />

structures and lighting balloons<br />

for the event industry, has<br />

announced two new products<br />

to its Crystal range – Sunshade<br />

and Crystal White 50k lum.<br />

Following a successful pilot<br />

test at the Solidays and Musilac<br />

music festivals in France this<br />

summer, Sunshade is now<br />

available to the market. A large<br />

lighting umbrella, it transforms<br />

the Crystal lighting balloon<br />

technology into a new envelope<br />

shape. Measuring 2.2 or 2.6<br />

metres in diameter, it features<br />

the same RGB LED lights and is<br />

DMX controllable.<br />

At Solidays, Sunshades were<br />

deployed as decorative party<br />

tables, tailored to the needs<br />

of the festival. Rigged on a<br />

2.75m high structure, they<br />

were weighted by a 200kg base<br />

hidden by a cover. Five were<br />

situated backstage for the<br />

artists, as well as the VIP terrace<br />

and the VIP bar, and they<br />

complemented the placement<br />

of <strong>Air</strong>star lighting balloons used<br />

for public signage, security and<br />

backstage across the festival.<br />

In addition to Sunshade,<br />

the Crystal White 50k lumens<br />

lighting balloons (available in<br />

130, 160 and 200cm diameter)<br />

also feature LED lamps. Crystal<br />

White 50k lum is dimmable,<br />

with options including cold<br />

white, warm white or daylight,<br />

and fully DMX controllable. In<br />

addition, the product features<br />

an extremely quiet fan to cool<br />

the LED, rendering it almost<br />

silent. It is also flicker free<br />

making it suitable for use at<br />

broadcasted events.<br />

Tel: 01945 463857 Mob: 07775 921182<br />

info@fireworksdisplayteam.co.uk<br />

www.fireworksdisplayteam.co.uk<br />

WWW.OPENAIRBUSINESS.COM 7

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