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will enrich the organization with the<br />

participation of worldwide known<br />

designers, universities, design schools,<br />

industrialists and academicians.<br />

Award categories consists of 13<br />

industries including packaging,<br />

lighting, electronic products,<br />

domestic appliances, home and office<br />

equipment, public and commercial<br />

products, furniture, sports, hobby,<br />

game and personal products,<br />

transportation and carrying devices,<br />

building materials, investment<br />

products and medical equipment.<br />

Products applied for Design<br />

Turkey are products produced with<br />

industrial methods and introduced<br />

into the market between January 1st,<br />

2014 and June 30th, 2016; whose<br />

designers, producers or brand owners<br />

are Turkish citizens. In addition,<br />

within the scope of “Design Turkey<br />

Industrial Design Awards”, in order<br />

to support creative ideas that can<br />

point the way for the industry in the<br />

future, the category of “Conceptual<br />

Design Awards” in which the design<br />

projects are evaluated that are not<br />

included for production takes place.<br />

This year, finalists which rank among<br />

the top three in industrial designcontext<br />

unity competitions are deemed<br />

to apply to Design Turkey conceptual<br />

design category directly and freely.<br />

The products that pass the preselection<br />

will be evaluated in 3<br />

categories including “Good Design<br />

Award”, “Outstanding Design<br />

Award” and “Conceptual Design<br />

Award” and on sectoral basis by an<br />

international jury with more than<br />

30 design authorities as every year.<br />

Products will be evaluated based on<br />

the criteria such as the innovation<br />

they bring, the difference they<br />

present, their responsiveness to user<br />

needs, their functionality and the<br />

aesthetic values they carry. Designs<br />

awarded in the competition, which<br />

will provide a great contribution<br />

to Turkey’s branding with design,<br />

will direct industrialists about the<br />

features that a good design should<br />

carry and also it will be an important<br />

guide in the determination of the<br />

right design strategies in the product<br />

development process. Winner designs<br />

will be promoted both in national<br />

and international platforms through<br />

exhibitions and publications.<br />

The award ceremony will be<br />

conducted between October 18-22,<br />

2016, as part of “Turkey Design<br />

Week” which will be performed as<br />

the first time this year in cooperation<br />

with the Ministry of Economy and<br />

the Turkish Exporters Assembly<br />

(TİM) . During Turkey Design<br />

Week, panels, conferences and<br />

workshops will be organized with the<br />

participation of worldwide known<br />

designers, universities, design schools,<br />

industrialists and academicians in<br />

industrial design, fashion design and<br />

visual communication design fields.<br />

The organization will be enriched<br />

with the exhibitions and runway<br />

shows of the product and projects by<br />

the finalists of the design competitions<br />

being held throughout the year.<br />

Turkish designs, which are awarded<br />

in the globally prestigious design<br />

competitions, will also be part of the<br />

event as well as national/international<br />

project exhibitions of the design<br />

centers and design offices. The event<br />

that will bring together all partners<br />

in the design field under the same<br />

roof, will form an integrated design<br />

ecosystem, by also including the<br />

Ceremony and Exhibition of Design<br />

Turkey Award.<br />

13

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