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GeoID - A Design Studio
Like No Other
Founded in 2013 in partnership
with renowned design firm
GEOMIM, GeoID is an innovative
multifaceted studio who provide an
all-encompassing approach to interior
design and brand identity. Directed
by co-founder Tuğçe Rizeli, who
trained as an architect in Istanbul
and Milan, Rizeli’s artistic vision
fuels the development of the design
studio’s creative projects.
For each of their ventures, GeoID
develops a unique narrative focusing
on revolutionizing all aspects of
design, from the brand identity
of their clients to their interiors,
resulting in a harmonious and
comprehensive service. Adapted
accordingly to the needs and requests
of their clients, GeoID covers all
creative levels that are necessary to
conceptualise a strong brand identity.
In all their projects, GeoID starts by
simply determining the core values
that define the subject. From here,
GeoID offers bespoke solutions
to develop the brand’s extended
identity beyond any previously
assumed limitations. The many and
diversified components involved
in what is perceived to make-up a
brand – design of the premises, but
also the logo, product packaging,
colorways, motifs, signature typeface
and even personnel uniform design –
are allocated to separate departments
with specialized teams. This ensures
that each element is taken care of
with the highest degree of attention.
The service also ensures that each
aspect shares a cohesive, central
identity, making for a brand that is
clear in its objectives and undiluted
in its message.
This interdisciplinary studio based
in Istanbul boasts an impressive
portfolio ranging from restaurants,
cafes to luxury hotels, such as the W
Hotel Istanbul, and Turkey’s first
and only "Grand Boutique Resort"
Maxx Royal Kemer to name but a
few.
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