v18

EVENTS
33 Turkish
companies
operating in
different segments
of the home
industry will be
representing Turkey
in this important
event.
textile concepts for the fair overall (in
Halls 1, 2, 3, 4 and 5A) means that
different stylistic families are clearly
indicated for their appropriate buyers.
High-end household linen exhibitors
are united in Hall 4 – ELEGANT
– visited by department store, highend
decoration boutique and large
international account buyers. Thirty
of these brands share not only a
2000 square meter space but also
their brand policies and expertise
in custom-made creations. Another
notable group: the companies geared
to specialty stores (department stores,
buying offices, mail order companies
and mass market stores) are located in
Hall 5A – COMPLEMENTS.
Movement in the OBJET
center
The COOK+DESIGN and EASY
LIVING sectors are most concerned
by the partial reworking of this
booming category that is divided
between Hall 6 and part of Hall 5A.
The two universes have become more
interchangeable. Their synergy is
based on the constant evolution of
tableware that veers towards leisure
gastronomy and a sort of everyday
“mix&match”. The circulation in
Hall 6 has been reworked to offer a
better orientation to locate the 800
brands in the Hall’s five universes.
Often referred to as the “M&O
concept store”, Hall 6 welcomes
the L'Espace Retail this season that
addresses the pressing problems of
retail today.
The emergence of the
INFLUENCES center
By grouping together the
environments of Halls 7 and 8,
it highlights the DNA of brands
and products that contribute to
the fair’s overall influence because
of their innovations, avant-garde
approaches and creativity. This third
center is dedicated to the increasing
flow of order-givers looking for
exclusivity. In Hall 7, it is nourished
by a fertile dialogue between design
and the decorative arts, thanks
to the confrontation of NOW!
DESIGN À VIVRE and SCÈNES
D’INTÈRIEUR GALLERY.
90 August/2016