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WOMEN IN TECH THE FACTS

womenintech_facts_fullreport_05132016

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In addition, the type of critical feedback received by women and men differed. In the reviews<br />

containing constructive feedback, women were far more likely to also receive negative feedback<br />

regarding factors like personality or style. Comments such as “You can come across as abrasive<br />

sometimes,” “Pay attention to your tone,” and “Sometimes you need to step back to let others shine”<br />

were frequent. As Figure 4.7 illustrates, this type of feedback appeared in 71 of the 94 reviews for<br />

women; in the 83 reviews for men, it only showed up twice (Snyder, 2014).<br />

FIG. 4.7 // Kind of Feedback Received in Critical Reviews<br />

Women<br />

23<br />

71<br />

Men<br />

2<br />

81<br />

0 20 40 60 80 100<br />

Has Negative Feedback<br />

About Personality<br />

Has Only Constructive Feedback<br />

About Personality<br />

Snyder, 2014<br />

Research also illustrates that bias permeates who gets chosen for leadership development<br />

programs or other development opportunities (Warren, 2009). Because organizations rarely make<br />

the requirements for promotion to leadership explicit, employees look to senior leaders for cues about<br />

the characteristics necessary for advancement. Since senior leadership in tech is predominantly male,<br />

these characteristics often reflect more traditionally masculine leadership or communication styles<br />

(Warren, 2009). These norms are reinforced in a vicious cycle of who is seen as a “leader” or who is<br />

seen as “technical” and who gets selected for leadership or technical opportunities (Warren, 2009).<br />

Establishing Fair and Clear Promotion Criteria Is Key for<br />

Retaining ALL Technical Employees<br />

While women are more likely than men to view clear and balanced<br />

promotion criteria and processes as important to retention (68.7 percent),<br />

a high proportion of men (61.3 percent) also see fair and transparent<br />

promotion practices as essential to retaining technical employees.<br />

Simard et al., 2008<br />

42 <strong>WOMEN</strong> <strong>IN</strong> <strong>TECH</strong>: <strong>THE</strong> <strong>FACTS</strong> NCWIT // ncwit.org

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