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FruITS OF HEr lAbOr
A Swampscott native proves that fresh is best
by Sandi Goldfarb
Photo: Mark Garfinkel
According to Allison Goldberg, the perfect cocktail doesn’t have to be fancy to be good. And she should know.
e Swampscott native is the innovator behind Fruitations, a North Shore company that produces a line of all-natural
cocktail and soda mixers. made in small batches from whole fruits, water and pure cane sugar, Fruitations syrups can
be paired with everything from seltzer to spirits to create drinks that are balanced, flavorful and delicious.
For Goldberg, business is a family affair. She and her husband Ted Stux own Fruitations as well as New England
Cranberry, a specialty food company which offers preserves, chutneys, mustards, salsas, chocolates and other products
made from one of massachusetts’ most popular native crops. While Goldberg is responsible for marketing, sales and
brand development, Stux directs operations. eir children Julian, 12, and Chloe, 9, oen help out at the company’s
headquarters in lynn.
A self-described “food and beverage geek,” Goldberg gained experience in many aspects of the food industry, beginning
in her teen years. She waitressed for Holten brandi Catering in Danvers while in high school and went on to graduate
from the highly-regarded School of Hotel Administration at Cornell university. Her career includes stints at restaurants
including e border Café in Cambridge and Purcell’s in Salem, working as a server and a manager, and later at e
NDP Group, a Chicago-based market research firm where she focused on consumer behavior.
Goldberg’s extensive background has come in handy in both her personal and professional lives. Wanting a low -sugar
alternative to commercial so drinks for her kids, she began making cra sodas at home using fresh fruits as the
foundation of her recipes. And that commitment to simple ingredients hasn’t changed. “I still keep Fruitations’
ingredients list short to let the true fruit taste really shine.” Continued on page 44
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